We are truly living in a digital age. With over 90% of Americans regularly using the internet to perform a wide range of daily tasks, including actions related to shopping and researching products or services, a strong website has become an essential marketing tool for every business. To ensure your website performs well and achieves your marketing goals, it must be constructed well from both a visual and technical standpoint.
There are different specialists required to ensure the visual and technical aspects of your website work properly – web designers and web developers. While these two professionals work together and have some overlapping roles, their skillsets are somewhat distinct. They play a complementary role in bringing your website to life, and both are equally critical to the success of your digital marketing efforts.
One of the benefits of working with a website design and development company is that there will be optimal levels of collaboration between your website designer and developer. This ensures proper alignment between the website design and website development aspects of the process, allowing you to have a highly performing website that conveys your brand messaging, generates leads, and grows your business.
The website designer creates the visual and graphical elements of your website. They focus on the overall layout, aesthetics and usability of the website. Your web designer works to make sure your website is visually appealing and provides a good user experience.
The key elements of your website that are handled by the web designer include:
There are specializations within the web designer role. Each of these specializations is critical to the success of your website. While some designers may be able to perform all these roles, it is also common for web design and development agencies to have different designers who specialize in each niche:
The website developer performs the behind-the-scenes coding and programming that allows your website to function properly. The developer works to bring the designer’s ideas to life by constructing the actual website. Website developers must work closely with the designer(s) in order to ensure all the design elements of the website work properly.
The key elements of your website that are handled by the web developer include:
As with designers, there are specializations within the web developer role. Each specialization is critical to the success of your website. In general, website developers can be classified into the following roles:
Website designers and developers work together in a complementary manner to build your website, and both are critical to the success of the project. While they perform distinct roles, they both play an important role in creating an engaging user experience that sets your website up for success.
Delivering a great user experience is one of the most important goals of the process, as this will ensure your audience has a positive reaction whenever they visit your website and are more likely to return. If your website provides a poor user experience, you’re much more likely to see visitors leave quickly and seek solutions for their pain points from one of your competitors who provide a better experience.
Both web designers and web developers contribute to your ability to create a great user experience. The designer achieves this goal by making sure your website looks engaging, is easy to navigate, and clearly directs users towards the desired actions they should take. The developer achieves this goal by making sure the website functions properly, loads quickly and looks good on any device used to view it.
Due to the complementary nature of these roles, there is some crossover between their skill sets. However, these are two distinct roles and while your website designer and developer work together to build a high performing website, there are many elements of their jobs that are wholly different from one another.
While some designers may have a working knowledge of coding best practices, they aren’t responsible for writing the code or programming your website. Coding isn’t involved in any of the primary tasks associated with enhancing the visual experience of the website, such as developing visual assets, designing CTA buttons, creating mockups and designing layouts.
Website developers, on the other hand, do not play a role in creating the visual assets that contribute to the aesthetic appeal of the website. Instead, the developer writes the code to ensure these visual elements function properly when they appear on the website.
Due to the highly specialized nature of these two roles, it’s important to work with a website company that provides both website design and development services. When you work with an agency that has both in-house designers and developers, it will allow for greater collaboration and alignment between these two important components of the process.
At Webolutions, we have the specialists needed to build a website that performs well, engages your audience, generates leads and grows your business. We’ve been building websites since 1994, when the internet was in its infancy. We’ve witnessed firsthand how website best practices have evolved over the past three decades, and our team possesses the expertise necessary to build a website that sets all your marketing efforts up for success.
You’ll benefit from our unique Websites Right Methodology™ which provides a fully integrated, strategic approach to website development. This exclusive approach has been refined over nearly 30 years and incorporates the knowledge and lessons learned from designing thousands of websites. Our Websites Right Methodology™ utilizes a meticulous process that creates a far better client experience and results in superior website marketing performance that elevates your business results.
Contact us today to schedule a free consultation. Webolutions serves businesses nationwide from our offices in Denver, Colorado.
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The average American has access to more than ten connected devices in their household.