If you’re new to digital marketing, you may have heard the term “landing page” but aren’t quite sure what it means. In short, a landing page is a standalone web page that is designed to convert visitors into leads or customers. Unlike a standard web page, a landing page is specifically created to achieve a single goal, such as getting visitors to fill out a form or make a purchase. In this blog post, we’ll explore what a landing page is, the different types of landing pages, and best practices for creating a high-converting landing page.
A landing page is a web page that is designed to convert visitors into leads or customers. It is typically created for a specific marketing campaign or promotion and is separate from the main website. The purpose of a landing page is to encourage visitors to take a specific action, such as filling out a form, making a purchase, or downloading a resource. Unlike a standard web page, a landing page is designed to be simple and focused, with a clear call-to-action that guides visitors towards the desired outcome.
There are several different types of landing pages, each with a specific purpose:
An effective landing page should include the following elements:
To create a high-converting landing page, follow these best practices:
Here are some examples of successful landing pages:
In summary, a landing page is a powerful tool for converting visitors into leads or customers. By creating a simple, focused page with a clear call-to-action and social proof, you can increase the likelihood of visitors taking the desired action. Follow best practices such as A/B testing and mobile optimization, and use real-life examples for inspiration. So, start creating your own landing pages today and see the difference it can make to your digital marketing efforts.
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Consumers are most frustrated with inconsistent brand messaging.