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Webolutions has been Denver’s premier web design and development company since 1994, developing over 2,000 custom websites nationally.
We provide custom website solutions built to address your specific business goals. As the hub of your digital marketing efforts, your website performs many crucial functions. At Webolutions, we’ll work closely with you to create a site that will build your brand, effectively convey your story to your audience and convert more leads.
We’ve refined our design and development process based on decades of industry experience. During this time, we’ve discovered that there’s no substitute for meticulous planning. As part of our multi-tiered development process, we’ll help you achieve clarity about who you can be in the world and discover your unique niche in your market.
• Generate more qualified leads
• Effectively convey your company’s industry thought leadership
• Share your portfolio projects with new potential clients
• Facilitate more product sales via a robust eCommerce solution
• Attract and engage new, dynamic employees
• Differentiate your company clearly and effectively from competitors
• Serve as reinforcement for your sales team presentations
• Become a powerful marketing tool to attract new qualified prospects
While planning your new website, we review and understand how users engage with your current website. As part of your new website success planning, we uncover how people are interacting with your current website. This includes your:
Armed with these insights and intelligence, we create a more engaging website. We make sure your most popular content is front and center, and we develop more dynamic user journeys to maximize your website conversions.
A critical step to deliver a website that helps your company grow and thrive. As with the success planning phase, there are many aspects involved in creating your website functionality and architecture. We’re extremely meticulous about this process because we’ve witnessed firsthand the ways in which this level of care and planning is crucial to a successful website design.
The user experience (UX) encompasses all aspects of your website, including:
For nearly three decades, we’ve watched and meticulously tracked how users engage with websites. We’ve seen the trends – where their mouse moves, how far they scroll down a page, what actions they take, and the types and ways in which they respond to calls to action. When we develop the UX for your website (based on your specific business goals), we incorporate tens of thousands of hours of real-world knowledge and insights to ensure your website outperforms those of your competitors.
Planning an engaging architecture is a critical element of the web design and development process. We always do this from the ground up:
All this data is utilized in planning your new website architecture before design, ensuring your website is optimized to rank well and generate far more conversions.
Utilizing our decades of website design and development experience, we collaborate with you to determine the specific website functionality best suited to meet your specific goals. We provide fresh ideas and options to ensure that your users have an amazing experience.
To create alignment, we are diligent about collaborating, communicating and documenting your desired website functionality. Not only is this best practice, it creates clarity and eliminates the possibility of unmet expectations for your website.
Typically, these fit into two categories:
Native website functionality refers to data and functionality fully contained within your website. Examples include:
We work with you to outline:
Through our collaborative process, we will explore these possibilities with you to differentiate your website from your competitors.
Third-party website integrations are the incorporation of third-party functionality or data into your website. Some examples include:
We work closely with you, your third party, and their documentation and team to clearly and accurately document how this functionality will work within your website. When we create these connections, we work with you to outline:
We design and develop these system integrations to streamline your operational efficiencies and create a seamless experience on your website.
Collaborating and creating clarity around the designs, user flow and functionality of your website is critical to achieving your vision. To achieve this clarity and facilitate collaboration, our website projects use a variety of development tools.
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After we’ve created the technical requirements for your website, we’ll develop wireframes to create additional functionality clarity and alignment. This is especially critical for complex projects. We identify the specific pages needed to create your enhanced website experience. Then, we use UXPin to create interactive visual wireframes of your website pages.
A wireframe is a visual representation of a website page which is easily adjusted and edited. As we collaborate, review, and adjust these pages, we create clarity about the content and flow of information on these pages. This provides an extremely effective tool for individuals who process information visually. It allows us to evaluate the UX of a page without the cost of designing the page and performing backend programming first. This saves a tremendous amount of time and resources.
Our tools also allow us to provide you with links to share your website wireframes with your team for their ideas and input.
Once we have clarity around the functionality of your website and best user flows, we create full mockups of your key website pages in a collaborative, cloud-based tool called InVision. Mockups incorporate your brand standards and are fully designed visual representations of the key elements we will create for your website.
The creation, collaborative review and adjustments of your mockups ensures we are 100% aligned with your website vision. As we create, review and adjust your website mockups, it provides another opportunity for fresh ideas that will improve your overall website.
As with the wireframes, we provide you with links to share your website mockups with your team for their ideas and input.
As we move through your website development process, you will evolve your thinking and new ideas will surface. We create a website technical requirements document which will keep track of all adjustments that occur throughout the process. Any functionality modifications made while working within the wireframes or mockups will be logged in this document. This ensures that all functionality requirements will be met once we program your website.
For well over a decade, every website we create has been designed and programmed to provide a great website experience on tablets and mobile phones. This is an essential component of modern website design.
We adopt a fully fluid design to ensure that your website will look great to the user on any screen size or resolution. This fluid design shifts images around, resizes images and automatically creates a mobile website that is clean, easy to navigate and inspires user engagement.
Each of our websites provide 100% custom designed content blocks. When you’re creating a new page on your website, you can use, move and adjust these to create a virtually unlimited number of website page layouts. Unlike cheap, out-of-the-box themes, we are able to quickly and easily adjust any facet of your website to create exactly the right look and feel for you to tell your brand story.
Many of our blocks can provide additional customizable features, including the ability to:
Using content blocks to create your website pages distinguishes your website design as a more professional experience, and it also provides you with the ease and flexibility to customize your website in a way that excites and engages your visitors.
The purpose of your website is to educate and engage. Our websites are designed to turn your traffic into engaged clients. When we create your website, we’re always cognizant to include multiple opportunities for you to engage your website visitors. These opportunities may include:
Armed with these tools, your new website will drive more engagement and customers to your business.
We can also help you develop custom functionality for your website. Some custom functions we’ve designed include:
If you have an idea about how to create a better website experience for your business or how to add value to your customers through custom functionality, we can design a great interface that will bring this custom functionality to life.
Many businesses utilize numerous systems and data sources, making it necessary to pull data from multiple resources. We are experts at aggregating the data from our different business systems into an easy to use, highly functional website. Through the use of APIs or web services, we are able to incorporate your business information from multiple systems into a streamlined online website experience.
During the website launch, our IT team addresses all the technical items necessary to ensure your website will function properly. This is a highly detailed process that involves several important steps.
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When launching your new website, we will coordinate your Domain Name Systems (DNS) to ensure your primary website domain and any pointer domains are configured correctly. We ensure that your MX record(s) are configured to avoid any email interruptions. We also configure redirects for the www. versions of your domains to the root counterpart to avoid any canonicalization issues. This increases your search engine rankings.
Whether we configure your DNS or simply coordinate with your IT team, we will ensure these configurations are done correctly.
Server caching is always included with Webolutions WordPress hosting. This is the process of storing copies of all your website files locally for quick access. WordPress is a highly database intensive application, and our specialized caching engine allows website visitors to load your website dramatically faster than if caching was not active.
Caching also provides several other important benefits:
Our caching engine is optimized for WordPress websites and is constantly being updated as WordPress-specific rules change. This ensures a seamless server caching process throughout the lifetime of your website.
Cloudflare provides an additional caching/content delivery network (CDN) layer at the DNS level. CDNs allow your website visitors to pull resources from a location closer to them geographically rather than from where the server is physically located. Cloudflare also provides additional security that helps block and contain the continuous stream of attacks that happen on the Internet every day.
For eCommerce sites and websites that receive high levels of traffic, we suggest the Cloudflare Pro plan which includes a web application firewall that provides added real time threat detection and mitigation. The Pro plan also includes additional on-the-fly image optimization that compresses and delivers optimized images to visitors.
When combined, server caching and Cloudflare provide a faster and more secure experience for visitors.
A 301 redirect is a tactic that points an old url that is no longer in use to a newer url containing the same page content. It passes the full ranking power of the old url to the new url, ensuring that optimal SEO results are maintained in the event that url extensions for each page are changed when we build your new website. When redirects are needed, using a 301 redirect reflects SEO best practices. During the website launch process, our SEO team will implement any 301 redirects that are required.
After your website is launched, our SEO team will run a website audit and ensure all internal links to pages are optimized. In addition, backlinks to pages will be built. This process ensures that your website is properly optimized to receive best possible SEO results from the moment your website is launched.
As Denver’s leading website design company, Webolutions is uniquely positioned to help your business thrive. Our transformational Intrinsic Multiplier™ Approach allows you to grow your business faster, smarter and easier. We’re the only web design company in the country that utilizes this unique approach, and it reflects a much deeper, more thorough website design and development process than you’ll find at other agencies.
The Intrinsic Multiplier™ Approach provides you with a collaborative, expert led journey to identify what is special about you as a company. We’ll combine this intimate knowledge about your business with our comprehensive market research and competitive analysis to establish your industry leading market positioning. This will clearly differentiate you and make you stand out from other businesses in your market.
We use this information to develop your key brand communication elements, and we integrate your brand story into the overall experience conveyed in your new custom website. This creates an amazing user experience that converts more leads and grows your business. Our robust communications and tracking systems allow us to measure your results to ensure we achieve your goals. Based on these performance metrics, we’ll provide ongoing recommendations that will help you continuously improve your website’s performance and grow your business.
Contact us today to schedule a free consultation. Our Denver web design agency serves clients nationwide.
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