Award-winning digital marketing agency Webolutions‘ recent client work was recognized as part of the 22nd Annual Communicator Awards with two Awards of Distinction in 2016. The first award in the category of Integrated Marketing Effectiveness was for a digital marketing campaign for our client MissionMode. The second award was earned in the category of Integrated Marketing/Content Marketing for a comprehensive online content marketing program for Vision Care Specialists.
With more than 6,000 entries received from across the United States and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
“The work entered in the 22nd Annual Communicator Awards serves as a benchmark in gauging the innovative ideas and capabilities of communications and marketing professionals around the world. Each year, our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry,” noted Linda Day, executive director of the Academy Interactive and Visual Arts.
Webolutions partners with MissionMode, a leading supplier of crisis and incident management and mass notification software solutions, to create and distribute content to fuel their lead-generation pipeline. Webolutions consistently works with the MissionMode team to identify their primary business objectives and content gaps. An ongoing content development plan is created and managed that includes a variety of topics and content formats to maximize the exposure of each topic and address different content consumption preferences.
While lead nurturing is a key driver of every content marketing plan, it is equally important to find ways to bring new leads into the business via content sharing and identification of new content distribution vehicles. The Webolutions team continually posts MissionMode thought leadership content on social media and looks for cost-effective paid placements via webinars, display advertising and guest blogging. We track the effectiveness of each of these distribution venues to optimize plan efficiency and maximize lead volume.
Vision Care Specialists is the largest independent eye care provider in the Rocky Mountain region. Their practice has four locations throughout the Denver metro area.
Webolutions helped Vision Care Specialists refine their message through our Market Positioning Action Plan™ process. Revamping their end-to-end patient experience by creating the LifeFit Approach™ helped further customize each patient’s vision enhancement solution to fit their look, lifestyle and budget.
Their website was redesigned and launched emphasizing the benefits of the LifeFit Approach and increasing focus on the three main aspects of the practice; optical solutions, general eye care and surgical solutions through consistent content marketing through blog creation and a consistent white-paper download program.
Traffic on Vision Care’s new website increased 59% over the prior year, and customers are engaging more with the site due to the increase in quality content. Average page visits have gone from 5.6 to 6.9, and continuous content creation and link building have also driven increases in page count and links. Vision Care Specialists consistently ranks on page one of Google for target keywords, and has improved rankings in a number of categories.
“We believe in creating connections that make a positive impact,” said John Vachalek, CEO of Webolutions. “This means providing comprehensive, integrated strategic marketing programs for our clients that drive results.” Vachalek added, “We are thrilled to have earned two Communicator Awards for the first time. Thank you to the Academy of Interactive and Visual Arts for recognizing our creative work.”
Our team of digital marketing agency professionals is committed to creating connections that make a positive impact. We look forward to talking to your team about how we can help you achieve your digital marketing goals. Please schedule your free consultation by contacting us online or calling 303-300-2640.
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Consumers are most frustrated with inconsistent brand messaging.