White papers, eBooks, industry briefs, and webinar presentations are all forms of thought leadership that play a critical role in the B2B sales process. Today’s buyers spend significant amounts of time researching topics online prior to reaching out to vendor sales teams. They are looking for relevant, unbiased information and advice vs. blatant product pitches, and they consistently demonstrate loyalty to companies that provide quality online guidance.
Webolutions supports clients with white paper and other thought leadership content creation in a number of important ways:
- Idea Development: Webolutions helps companies brainstorm ideas of interest to B2B buyers and helps prioritize the ideas via keyword research.
- Format Selection: Many companies don’t have the internal resources to needed to write detailed white papers. But long, highly technical white papers aren’t always the answer. Webolutions helps customers identify which formats will best appeal to their target personas, and then leverage the available internal expertise so that resource constraints don’t interfere with the need for ongoing quality content creation.
- Content Creation: Webolutions partners with clients on thought leadership content creation with writing, layout, video production, graphics and more.
- Content Delivery: Thought leadership content creation is difficult, so it’s imperative that the content that gets created receives maximum readership. We help clients develop and execute strategies for driving content visibility online and through marketing outreach efforts.
65%-70% of the B2B purchase decision is made before a buyer ever contacts your sales team. Webolutions can help make sure your company is part of the consideration set by supporting your thought leadership content creation and distribution needs.