White papers, eBooks, industry briefs, and webinar presentations are all forms of thought leadership that play a critical role in the B2B sales process. Today’s buyers spend significant amounts of time researching topics online prior to reaching out to vendor sales teams. They are looking for relevant, unbiased information and advice vs. blatant product pitches, and they consistently demonstrate loyalty to companies that provide quality online guidance.
Webolutions supports clients with white paper and other thought leadership content creation in a number of important ways:
65%-70% of the B2B purchase decision is made before a buyer ever contacts your sales team. Webolutions can help make sure your company is part of the consideration set by supporting your thought leadership content creation and distribution needs.
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