Using PPC to Improve Your SEO Efforts

By in Online Marketing,

One of the greatest advantages of Pay Per Click Marketing (PPC) is that it grants you instant control of your targeting, ads, and landing pages. Try as hard as you want, you will never get instant results out of organic SEO (search engine optimization) efforts. This means that if you have not started using SEO or if your SEO efforts aren’t living up to expectations, PPC can help guide you to the results you are looking for.

Learn more about the different types of SEO services.


Keep in mind, that even if you are getting a lot of traffic organically, it doesn’t mean your SEO has been successful. If it doesn’t convert your users into customers then that traffic hasn’t done much for you. Below are some easy ways to take what your PPC results are and turn them into revenue from SEO, as well. Don’t know what SEO is?  See our What is SEO Questions page.


How to use this Information
Obviously how you use this information hinges on your current SEM strategy and whether or not you are currently using SEO or PPC. If you are dealing with a struggling SEO campaign or thinking about starting one, it may be worth it to consider launching a PPC campaign to guide your SEO efforts. If you would like advice on how you can better your SEO or PPC efforts you can always get a free online marketing consultation from Webolutions.

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About Webolutions Digital Marketing Agency

Webolutions Digital Marketing, Branding & Web Design Company. We are a full-spectrum business consulting and strategic growth implementation company. As a leading marketing agency since 1994, we help businesses across the country identify and effectively bring their unique story to life throughout all communications and experiences, allowing them to grow and scale faster, smarter, and easier. Our streamlined, data-driven solutions have helped thousands of clients gain a competitive edge in their industry, enabling them and their teams to thrive.

Over 50% of marketers say keyword rankings and organic traffic are the top ways they measure the success of their SEO strategies.