Using PPC to Improve Your SEO Efforts

By in Online Marketing,

One of the greatest advantages of Pay Per Click Marketing (PPC) is that it grants you instant control of your targeting, ads, and landing pages. Try as hard as you want, you will never get instant results out of organic SEO (search engine optimization) efforts. This means that if you have not started using SEO or if your SEO efforts aren’t living up to expectations, PPC can help guide you to the results you are looking for.

Learn more about the different types of SEO services.

 

Keep in mind, that even if you are getting a lot of traffic organically, it doesn’t mean your SEO has been successful. If it doesn’t convert your users into customers then that traffic hasn’t done much for you. Below are some easy ways to take what your PPC results are and turn them into revenue from SEO, as well. Don’t know what SEO is?  See our What is SEO Questions page.

 

How to use this Information
Obviously how you use this information hinges on your current SEM strategy and whether or not you are currently using SEO or PPC. If you are dealing with a struggling SEO campaign or thinking about starting one, it may be worth it to consider launching a PPC campaign to guide your SEO efforts. If you would like advice on how you can better your SEO or PPC efforts you can always get a free online marketing consultation from Webolutions.

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Webolutions is a Denver-based Website Design Company and Digital Marketing Agency. We are experts at custom website design, website development, and online marketing services since 1994. For 18 consecutive years, we have been selected as Denver's largest web developer by the Denver Business Journal.

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