CLIENT: U.S. POTATO BOARD
The U.S. Potato Board is a national commodity board responsible for marketing and research for the potato industry. They are supported by potato growers nation-wide with the goal of boosting potato consumption by promoting nutritional benefits, recipes and tips for consumers, retailers, food service and manufacturers.
CHALLENGE: PERCEPTION MANAGEMENT
To increase online visibility and content engagement with the goal of dispelling negative health associations and inspire new ways to prepare potatoes.
Rebuilt the U.S. Potato Board website with navigation that helps each target segment easily find the information relevant to their needs. Incorporated Performance by Design™ principles to ensure SEO effectiveness, message relevance and ease of use.
Since launching the new website, www.potatogoodness.com monthly site traffic is up 214%, organic conversions are up 39% and cost per lead is down 35%. The site currently ranks on the top two pages for nearly 3500 keywords vs. just 450 prior to launch.
The United States Air Force Academy is located in Colorado Springs.