There is a lot of talk today about transparency in marketing and what this means.
A blog post that I recently read defines transparency as, “the degree to which a company shares its leaders, employees, values, culture, strategy, business processes and the results of those processes with its publics. It’s the opposite of opacity, in which companies operate behind closed doors and shuttered windows.” (By Shel Holtz of Shel Holtz PC , http://blog.holtz.com/index.php)
This definition is as good as any for this post on why marketing transparency is so important for your business and the questions you need to ask today!!
In a world filled with social media, blogs, email, texting and the capability for any individual to greatly influence any brand through the use of these tools, complete transparency in your marketing is a must. Gone are the days of businesses acting as the sole voice of their brands in the marketplace. There is also an increased awareness and questioning by consumers of how socially responsible companies conduct their business.
We chose to write about this today, because this is big ship to steer for most companies. If you are not beginning to think about full transparency as a fact, and how your business will measure up, now is the time to ask some fundamental questions.
How should you use this information?
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