Chastity Lacy

PPC Digital Marketing Specialist

I truly believe that the biggest indicator of success is the ability to figure things out. I like to view obstacles as opportunities and new challenges for growth. If we can continuously be open to growth, constantly learning and changing and having discussions with other people who have different perspectives, experience, and knowledge, then we will have the tools to overcome things that stand in our way.

Role

  • Building and Executing Paid Search, Paid Display, and Paid Social Marketing Campaigns
  • Digital Media Strategy and Planning
  • Reporting and Analytics
  • Researching and Understanding Pay-Per-Click Advertising Shifts
  • Client Relationship Building and Consistent Communication to Fully Understand Client Goals and Deliver Results

Strengths

Ideation - I am fascinated by ideas and enjoy doing things others haven’t considered. I like to study processes, ideas, problems, solutions, and plans.

Individualization - I am intrigued with the unique qualities of each person, and I like to determine how people can best work together to create amazing things.

Strategic - I often find alternative ways to proceed. I like to determine the best way to do things, even if it’s not the traditional way.

Background

I began in digital marketing in 2016 working with clients in Retail, Financial Services, Insurance, Education, and Non-Profit Verticals. Then I moved to working primarily for a $1B asset Credit Union, running their Paid Digital Campaigns, social media, Email, and Website Strategy/Development. I joined Webolutions in 2022 to focus on Paid Search/Display and Paid Social Campaigns and Reporting/Analytics.

Community Involvement

Travel Volleyball Coach - 2014-2022

Selected Awards and Achievements

Google Analytics Certification - 2016/2022

Google Ads Certification - 2016/2022

Meta Blueprint Certification - 2016

SEO HubSpot Certification - 2022

Fun Facts about Chastity Lacy

I was an All-American for Volleyball and played in 3 NCAA National Championship Tournaments.I still regularly play but have moved to primarily Beach Volleyball tournaments.

64% of SEO marketers call mobile optimization an effective investment.