What does it take to be an effective thought leader in today’s world? Many organizations claim to present good thought leadership but falter when presenting content that doesn’t speaks to the core of who they are and their relationship with their audience. There’s a better way. According to thoughtleadershiplab.com, the definition of Thought Leadership is the “opinion leaders and the go-to people in their field of expertise who move and inspire people with innovative ideas, turn ideas into reality and show others how to replicate their success.” The best leaders convey passion and purpose throughout all aspects of their organization. Here’s how you will set your thought leadership strategies above and beyond, inspiring you and your team to improve your content, marketing and business.
With everything going on, many organizations focus their messaging on how to stay calm during a crisis. The best companies will focus their thought leadership on specific solutions and lead by example. These solutions must relate to your audiences’ needs. Provide specific examples based on your target personas and research. It’s not enough to say “stay calm” in your messaging. For example, if you’re an IT company, convey what specific systems your organizations needs thrive in today’s environment versus how they should be prepared for a crisis. The better you know your audiences’ needs and wants, the more you will make a difference in each of their lives.
Content is critical when elevating your thought leadership. Struggling to have your audience be engaged with your story? Are they opening your emails but not following through on clicks and calls to action? To improve your thought leadership, inspire your audience by posting compelling and inspiring content.
Stand for something and be something in the world. If you are going confidently in your path and adhering to your organization’s values, you will better convey the transformation you will bring to your audience. Want to improve your content on social media? Be sure to present content only on the platforms that matter most. To get the most out of your thought leadership content, Leverage your social media metrics to send the right content, on the right platform at the right time.
Leadership implies that others are following. Is your team actually following you? Is your audience? Before you can officially call yourself a thought leader, take a look at your team and identify if others are following your organization. Ensure that your organization is producing work that is in lockstep your organization’s mission and vision.
Being a successful thought leader also means that your organization is attracting and retaining the right talent. People are easier to work through problems and engage as constructive members of a team if they have an emotional connection to the organization’s processes. This can involve improving internal marketing that reinforces your organization’s values. Every team member plays a part. All of this gets easier to get behind if every team member identifies where businesses is going and the tasks each person does to move the company forward.
These are just a few examples of how you can elevate your thought leadership. For more tips, watch or re-watch the March 2020 Webolutions marketing webinar, Digital Marketing Strategies to Make Your Organization Famous.
For more than 26 years, Webolutions has been working with organizations who want to achieve something extraordinary. If you’re ready to evolve your thought leadership strategies, give us a call today at 303-300-2640 or schedule an appointment.
The dome of the Colorado state capitol is plated with real 24K gold.