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Posts Tagged ‘Marketing trends’

Enhanced WordPress™ Website Platform – Why We Don’t Use WordPress Themes

By in Web Design & Usability,

When we selected WordPress as our primary platform in 2010, we quickly realized the constraints of themes and templates were too limiting for our clients. The assumptions underlying themes prevented us from providing the website creation experience our clients deserve. WordPress themes are designed to be easy for designers and developers to operate within a…

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Mark Your (Editorial) Calendars to Stay on Top of Your Content

By in Marketing Trends,

Content is coming! Preparing for the new year is vital for any company or organization’s success. From budgeting to metrics to major projects, staying organized and tracking your progress are two key components to making the new year a success. Are you looking to send the best messaging to the right audience at the right…

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Connecting With Your Local Audience

By in Marketing Trends,

Connection. It’s something we all strive for. On a human level, on a brand level, and even on a digital level. When all three of these levels combine, you often get that feeling of being “wowed” by a brand, at least in marketing, and at least when it’s authentic. But while some brands and businesses…

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The Art vs Science of Quality Content

By in Marketing Trends,

Content Marketing Tips Telling stories, writing content, creating messaging. It all comes back to one very important pillar of your business’ brand and presence, especially in the digital realm — words. There’s a resounding belief among those looking for marketing help that while many things may need to be outsourced, content is one they can…

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Client Relationship Building – Critical to Your Long-Term Business Success

By in Marketing Trends,

Most Onlin Marketing initiatives include some sort of Web analytics. However, many people overlook the critical measurement of the telephone calls received as a result of these efforts. Webolutions’ call tracking solution allows businesses to add a new dimension to their online and offline campaign ROI measurement.  Some of this service’s features include: Unique campaign-by-campaign…

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Current Marketing Trends: Introduction to Gamification in Marketing

By in Marketing Trends,

The marketing trend of gamification is becoming so popular that it has its own wiki at gamification.org. According to the site, “gamification is the concept of applying game-design thinking to non-game applications to make them more fun and engaging.” Adding game elements to your marketing program can be a very effective way to turn a…

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Top Marketing Trends for 2012

By in Marketing Trends,

Top marketing trends for 2012 predominatly revolve around social media and mobile devices.  New mobile and social technologies continue to arise, thus the biggest trends for the year are all vastly interrelated in these two areas.  Below are our top five trends for the year. 1. Social Media Marketing Because social is such a big…

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Current Marketing Trends: Mobile Websites a Must for Businesses

By in Marketing Trends,

All marketing trends occur as a result of consumer behavior. Businesses must anticipate the consumer needs and react by meeting these needs (demands). This is certainly true when it comes to the consumer’s demand to access information via mobile devices. This is not a future trend. This is the here and now. Last quarter, for the…

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Relationships: A Timeless Marketing Trend

By in Experiential Marketing, Marketing Trends,

Each year, on the Friday before Halloween, you’ll find Webolutions at the South Metro Denver Chamber of Commerce’s Annual Business Expo. This year, the “Webolutions Marketing Speakeasy” was voted Most Creative Booth. Visitors to the “Bootleg Candy Bar” took a quiz that asked, “What era is your marketing in?” and CEO John Vachalek delivered a…

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Current Marketing Trends :The Evolution of Business Marketing

By in Marketing Trends,

Marketing agencies like Webolutions ensure our clients connect with customers on a more personal basis. We create true engagement between the brand’s marketing and the marketplace. In an era of social media marketing and extreme word-of-mouth connectivity, this is critical. In 1859 Charles Darwin published his book On the Origin of Species. Over the next…

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