As Internet search and social media become increasingly integrated, so does the importance of Social Media Optimization (SMO) – optimizing your social media assets for Internet social networks.
Social Media Optimization helps grow your business by:
Webolutions’® Results Driven Media™ approach to Social Media Optimization begins, ideally, with a Social Media Marketing Strategy Plan. The Social Media Marketing Strategy Plan identifies how to maximize the “viral” reach of your content within Internet social networks:
SMO includes employing keywords (identified through SEO, search engine optimization) effectively on your social media assets, integrating those assets with each other and with other Web assets such as your Website, Google Maps listing, blog, RSS feed and social bookmarking. Keyword Research, Content Development and a Social Media Strategy Plan are helpful components.
Responding to online comments is another aspect of SMO. As with Online Reputation Management (ORM), the timing and “voice” of an online response is critical. The Social Media Marketing Strategy Plan details the entire process by which these responses are channeled and implemented.
Effective complementary tactics to SMO include:
Improve your Social Media Marketing ROI with a strategic approach to Social Media Optimization. Contact Webolutions today for a Free Online Marketing Evaluation.
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