With 93% of consumers admitting that their purchase decisions are heavily influenced by online reviews, companies need to take a proactive approach to search optimization and reputation management.
The best way to guarantee a great online reputation is to deliver an amazing customer experience every time. Sometimes, however, even a great experience won’t be enough to drive a customer to leave a review without a little reminder. Let’s face it, we’re all busy and sometimes we just don’t think of it. That’s where marketing comes in – reminders can be delivered in a number of ways and can be a great way to solidify your customer relationship and drive word of mouth referrals.
On those occasions where we fall short of delivering an amazing experience, sometimes proactive measures are required to avoid or reverse online negativity.
A proactive Online Reputation Management (ORM) program will:
Webolutions’ proven approach to Online Reputation Management begins with a baseline assessment of your company’s web presence with emphasis on review sites like Yelp, CitySearch, Google, Kudzu and more. We quickly identify the channels needing the most immediate attention and create a strategy for ongoing comment response and reputation enhancement.
Effective ORM goes beyond these review websites, however, extending to social media and the entire internet—online forums, image and video sharing sites, social bookmarking and mainstream media.
Online comments can be very helpful for business growth. They serve as de facto testimonials from people experienced with your company, product or service. Generating comments is also beneficial for Search Engine Optimization (SEO) and Local Online Marketing.
Our system for generating online comments is ethical, sustainable and fully compliant with policies and guidelines established by each review site. Some ORM companies create fake profiles to generate comments. Even when the content for those comments is authentic, the practice is in violation of policies and guidelines set forth by Google, Yelp, CitySearch, etc., and could even cause problems with the Federal Trade Commission (FTC). We believe in generating positive comments through direct interaction with people who have had a good experience with you. Email marketing is an effective component of generating positive comments.
We also believe in quick and consistent acknowledgment and response to negative comments—ask us about our P.L.E.A.S.E. system for online comments—but we don’t stop there. Webolutions® compiles and aggregates all available online feedback to identify consistent concerns and works with our clients to make the changes necessary to turn these liabilities into strengths.
Effective complementary tactics to ORM include:
Could your business benefit from a strategic approach to Online Reputation Management? Contact Webolutions today for a Free Online Marketing Evaluation.
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