Social Media Marketing is becoming an increasingly critical component of the marketing mix garnering a larger and larger share of CMO attention due to it’s ability to cost-effectively influence target audiences.
How to Use Social Media Marketing in Your Business
Which platforms and tactics make the most sense for your business is, of course, a function of who you are targeting and how they use social media. But whether you are selling to teenagers, grandmothers or other businesses, social media will have a role to play in your interent marketing strategy. Not sure? Consider the following:
CMO Magazine reports that 54% of B2B marketers claim to have generated leads via social media marketing tools
47% of Americans say Facebook is their #1 influencer of purchases
34% of marketers use Twitter to generate leads
83% of marketers say they prefer Linkedin for distributing B2B content
88% of Pinterest users purchased a product they pinned
Ongoing Community Engagement – create and execute your monthly posting calendar with a combination of educational, engaging, promotional content from your own organization and curated from other reliable sources
Social Listening – Set up tracking to follow important online conversations relevant to your brand, your competition and category. Respond wherever appropriate with information of value to the participants
Fan Acquisition – Expand fan base via boosted posts, content sharing and advertising to the target audience
ROI Measurement – Track and optimize all activities based on impressions, actions and conversions relative to the cost
Take a strategic approach to acquiring maximum, relevant reach for your social media message; generating content that gets consumed and shared; setting and achieving appropriate goals for the medium and integrating it properly with your overall marketing strategy. Contact Webolutions Social Media Marketing Agency today for a free initial consultation.