Social Media and Mobile Marketing Still Gaining Importance in Company Marketing Plans – Nielsen

By in Marketing Trends, Social Marketing,

The Nielsen Q3 2011 Social Media Report confirms that businesses wanting to go where the customers are, will beat a direct path to social media, understand who is using the medium and how, and consider how they are accessing it.

Attention Share: Follow the Fingertips

The Convergence of Social Media and Mobile Marketing

Much More Than Idle Chatter

Different Cultures, Different Demographics

How to use this Information
Americans’ use of social media is increasing in amount of use and breadth of use. It is being accessed through virtually all available means and by every demographic. It is critical to pay proper heed to these facts when finalizing your company’s marketing plan and allotting marketing budget for 2012.

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A 26-year marketing industry veteran, Mike has assumed active leadership roles at Webolutions since 2010. Achievements include overseeing the digital marketing team and contributing to the marketing success of many of the more than 2,000 websites Webolutions has launched since 1994. Certifications include social media, inbound marketing and local search marketing. Mike’s mom thinks he is witty and insightful. Learn more about Mike Hanbery.

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