Social Media and Mobile Marketing Still Gaining Importance in Company Marketing Plans – Nielsen

By in Marketing Trends, Social Marketing,

The Nielsen Q3 2011 Social Media Report confirms that businesses wanting to go where the customers are, will beat a direct path to social media, understand who is using the medium and how, and consider how they are accessing it.

Attention Share: Follow the Fingertips

The Convergence of Social Media and Mobile Marketing

Much More Than Idle Chatter

Different Cultures, Different Demographics

How to use this Information
Americans’ use of social media is increasing in amount of use and breadth of use. It is being accessed through virtually all available means and by every demographic. It is critical to pay proper heed to these facts when finalizing your company’s marketing plan and allotting marketing budget for 2012.

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