It’s 2018: If you aren’t already using marketing automation in your strategy it’s time to start. With various marketing automation tools available for businesses of any size and at different price points, there’s no reason to avoid marketing automation any longer. Here at Webolutions, we’ve done our homework on platforms and our favorite solution just so happens to be Infusionsoft. It’s powerful, easy-to-use and fits in our budget. By combining Customer Relationship Management (CRM) and marketing automation in one place, Infusionsoft makes it a piece of cake to send targeted messaging to our market segments.
With everything in one place, you can focus on optimizing journeys, improving internal efficiencies, identifying leaks in campaigns and fostering an environment ripe for conversion throughout all stages of the customer lifecycle. Now, let’s review some popular campaigns that’ll seal the deal with leads and repeat customers.
Building automation into your sales pipeline enables companies to pick some low hanging fruit as opportunities move through the funnel. By understanding and anticipating their needs. For example, perhaps just after entering the pipeline, they receive an email with facts about your company and your sales representatives receives a prompt to send them a hand-written note.
When it comes to the pipeline, process is important. Hammering out the minutia of your sales pipeline can put your marketing automation in overdrive. Creating automation for the stages of a sales pipeline means more efficient and happy sales teams.
The beauty of using Infusionsoft is that it helps to close the gap between sales and marketing teams. We’ve found once sales teams understand and buy-in to the power of integrating CRM and marketing automation, they’re more successful as a result.
The Welcome Series is perhaps one of the most straight-forward campaigns to automate. Regardless if you’re B2B or B2C, new customers and subscribers should receive a welcome email series to let them know what they can expect from you in your new relationship.
New clients for a professional services firm, could receive these emails as part of an onboarding journey. Here’s a sample of the emails you could send:
Generally, B2C customers receive a welcome series after purchasing a product (and signing up to receive marketing communications during that process) or simply by joining an email list.
Those subscribers who haven’t engaged with emails, visited your site or made a purchase in a while need love, too. This is a special segment of your list that benefits from unique messaging, compelling them to get reacquainted with your brand.
Having inactive subscribers on your list is inevitable, so be sure to give some extra thought to make subject lines, preview text and body content extremely engaging through entertaining or witty copy, value-oriented information, like intriguing statistical data. Of course, you’ll want to do this while remaining authenticate to your brand and your message or offer.
Use language that politely acknowledges the lack of interaction between the subscriber and your brand, such as “We miss you!” or “Hello, again!”
A Win-Back journey could be comprised of several emails. Here’s an example of how this flow might look:
Webolutions is an Infusionsoft Certified Partner. Let us help you grow sales through automation. Contact us today.
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