It’s common for businesses to get hung up on the aesthetics when designing or redesigning their website. While it’s important for your website to look beautiful, align with your branding and catch the eye of your audience, this is only part of what makes it an effective marketing tool. You must also build a website that is easy to use and provides the exceptional user experience your audience craves.
The following best practices are critical to ensuring your new website delivers the results your business needs:
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