When we first begin working with clients, they rarely have a clearly defined market positioning platform which truly sets them apart from their marketplace competitors in a genuine, differentiating, and relevant way.
In today’s highly competitive business environment, positioning your organization effectively is critical to the success of your company. With attention spans dwindling, you may only have a matter of five seconds or so to create an impression on the new potential customer. If your messaging sounds exactly like that of your competitors, you cannot create interest, you cannot create differentiation, and you cannot create that defining moment of revelation which compels a prospect to continue to want to learn more about you and what you have to offer.
Often, when we ask new clients what sets them apart from their competitors, we get the same, old, tired answers:
Unfortunately, these are often the exact same messages that their competitors are stating on their websites.
In this post, we are going to walk you through the steps that we take to create a differentiating positioning platform for our clients. Once achieved, there are multiple benefits to reap, including:
Market positioning encompasses many key areas, including:
It is easy to understand how effective market positioning impacts your marketing results. But, there are additional benefits that your organization will enjoy.
You and your leadership team will experience greater clarity around making tactical and strategic decisions. What are the right moves and what are the distractions to which you should say no? These will become evident to the entire group, saving you time and driving greater success.
Your team members will enjoy multiple benefits as well. When hiring new team members, positioning clarity will allow you to share a compelling vision with candidates and invite them to become a part of something with meaning instead of simply offering them a job. Your existing team members will enjoy reaching towards defined goals together and doing this with people they like and respect who all share the same core values.
The highlights of our unique positioning process include the following steps:
It is important to note that our market positioning process is simply helping your company see and understand many of the great things that you already possess. This makes it easier to understand how to capitalize on these strengths in order to enjoy a competitive advantage. We call this process our Intrinsic Multiplier™ approach. We pull all the greatness and possibilities out of your company leaders and help you achieve a vision for all that you create. Then, we provide a concise implementation roadmap.
Once we have worked with you to establish your market positioning, the fun really gets started. Now it is time to implement. Some of the common implementation steps include:
Webolutions is a full-spectrum digital marketing and strategic growth implementation agency. We help businesses across the country identify and effectively bring their unique stories to life, empowering them to scale faster, smarter, and easier.
Areas of expertise:
Our purpose at Webolutions is To Empower Passionate People to Thrive. If you are a business leader who wants to take your organization to the next level or if you believe that that you are not achieving all the success that you could, we’d love to show you more about how our market positioning process works and share the results that our clients have seen. If you are a company of at least $5 million in annual sales, call us at 303-300-2640 and request your Free Market Positioning Consultation. During this 30-minute introduction, we’ll help you start to see a clearer path to success. You can also email any questions to [email protected].
Discover how our unique approach to market positioning can help you identify the value you provide and differentiate you from your competitors to achieve a clearer path to success.LET'S GO
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