Goals

Tony’s came to us because they wanted to refresh their brand. Based on our findings in their market positioning and brand platform, We created a great new logo for them, along with a few additional fun brand assets. They have incorporated the new logo throughout the store locations, and added new signage with the new logo we created.

For the website, in our discovery process, we found the website needed to reflect the upscale look and feel that their locations have. To provide value to their customers, they also wanted a recipe section as so visitors could rely on Tony’s for kitchen inspiration.

Strategy

Logo
Tony’s needed an updated logo, but still wanted to keep their “classic” branding. We worked with them to create a modern logo that embraced their traditional meat and market feel.

Website
Tony’s needed an updated logo, but still wanted to keep their “classic” branding. We worked with them to create a modern logo that embraced their traditional meat and market feel.

SEO
After the website launched we did ongoing SEO and strategic marketing.

Results

The Numbers

331 Net rankings Increase from SEO
20% Web Traffic Increase

After completing Market Positioning, Brand Platform, new branding and the buildout of a new website, Tony’s received a tremendous response to their new approach. Webolutions worked with their leadership to ensure it wasn’t just a logo change, but an entire refresh on their approach. Store employees received training to ensure a consistent experience, the new logo was implemented throughout their markets with signage, labeling and packaging all reflecting the new brand. And their website finally reflected what Tony’s envisioned all along – a true Denver classic fit for the modern era.