Since 1990, Portacool has been providing cooling comfort to areas that have traditionally been thought to be too hot, too open, too dirty or too difficult. Thirty years later, the company’s consistent growth rate and continued expansion in product lines have positioned it as a global leader in the portable evaporative cooling business with distributors in 50 U.S. states and 56 countries.
We set out to create a website for Portacool that achieved key objectives.
We started by identifying which elements needed to be global and which elements and functions needed to be region-specific. We wanted to create a website that was very easy to manage but met the needs of each region, so this was crucial.
We love the end result!
Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017.