FunTreks

Meet FunTreks

FunTreks are outdoor enthusiasts, the off-road way. They create gorgeous guidebooks and all sorts of fun products for off-road trails in Colorado, Arizona, Utah, and California. They love being on the trails every chance they get. They have a passion for outdoor life and off-roading trails.

They care a great deal about the environment and believe that our public lands can be enjoyed responsibly. Each of their trail guides is created with this in mind so you can make the most of what this beautiful world has to offer on your terms while still respecting the land you’re exploring.

"Thank you to all who were behind FunTreks on this new website. We can tell that there was some personal investment from each of them. The site looks great and we are happy with the launch."

Matt PFunTreks

Goals

FunTreks came to us looking for an updated look and feel for their website. They wanted a really cool way to showcase their trails and products in an easy to use way that is mobile friendly. They want to sell more products, score better on search engines, create a more robust offering for their products and trails. They also wanted help in gathering trail information from the FunTreks community.

Strategy

Research
We conducted keyword research to discover potential terms we should be targeting.

UX/UI
Our iterative wireframing and prototyping process provided a balanced, human-centered approach to User Experience.

Development
WordPress engine with mobile-ready, rich media features and growth-friendly functionality.

Content Strategy & Copywriting
Client and Webolutions populated all the content on the website. FunTreks took all new photos of the trails so each trail page on the website would be as unique as the trail itself.

Results

40 Trail Updates Sign Ups within first two weeks after new site launch
61 Orders placed within first two weeks after new site launch

Gold winner – Award of Excellence for the Lifestyle Website category

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

More about Communicator Awards

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