Goals

The team at Crooked Willow Farms was looking for a partner to help them create a new website that reflected the depth of the stories they get to tell and the memorable moments they get to be a part of.

It was important that they were able to showcase not only the beauty and versatility of their venue, but also the unique and high level of care and service they provide for everyone who works with them.

Strategy

Being in the event industry, the new website needed to immerse users in the experience of the space before they ever set foot on the property. Because of this, we prioritized strong, evocative imagery in the design.

Throughout the design and development process, we focused on creating content blocks that provided necessary information without taking away from the beautiful imagery. Alongside and intuitive site architecture and navigation structure, we aimed to create something that equipped users with the knowledge they need to make a decision while encouraging them to come experience the magic of the space themselves. We achieved this through a combination of a photography-centric layout and copy that invoked all the user’s senses to create an immersive experience.

Results

The new website features the gorgeous spaces Crooked Willow Farms has to offer in an appealing and creative way that allows users to really picture themselves in the space. Scheduling a tour is made much simpler with a new and prominent call to action, and the home page showcases their space and what it can do in an intuitive way that leads users deeper into the easily navigable site to find whatever information they need.