Ongoing link building is central to any internet marketing and search engine optimization strategy.
Link popularity is one of the best ways to quantifiably and independently measure your Website’s online awareness and overall visibility. Simply put, link popularity refers to the total number of links or “votes” that a search engine has found for your Website. Search engines evaluate and rank your site based partly on your popularity and reputation as well as proper SEO web design.
Link building is, simply, acquiring links to your Website on other Websites. For example, if your company has a Facebook Page and if—as it should—the About tab on that Facebook page contains a link to your company’s URL (Web address), you have built an inbound link (and a very powerful one) to your Website.
The April, 2012, updates to the Google Webcrawler algorithm brought to the forefront the methods—as opposed to simply the activity—of link building. While quantity of links is measured and valued by search engine algorithms and does influence search ranks, so does the quality of those links.
Ongoing link building activity assures the Webcrawler that your domain is active and increasingly relevant. This means your Website will be more readily suggested and ranked higher in search results.
As part of an Internet marketing strategy, link building is most effective when integrated with:
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