MissionMode delivers best-in-class incident management and mass notification solutions coupled with unparalleled customer support. They provide the tools organizations need for effective crisis resolution, making managing disruptive events faster and easier.
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CHALLENGE: CLARIFY MESSAGE & GENERATE LEADS
The incident management software category is early in its adoption lifecycle and is not well understood. MissionMode needed to better articulate the benefits of their solution and how it can dramatically improve business continuity program effectiveness.
Additionally, the company competes against much larger players with deeper pockets and larger websites. They need a continual stream of highly relevant content to boost SEO and generate leads.
Webolutions worked with MissionMode to refine their overall market positioning, making their benefits and competitive differentiation easier to understand. We incorporated that messaging into a new, Responsive website that showcases the advantages across all target segments and applications. Then we created a comprehensive content development and marketing plan to drive online visibility and leads. Examples of content marketing deliverables include:
We have aggressively marketed this content via internal and external email campaigns, speaking events, webinars, guest blogging, and social media.
Since launching their new website and content marketing program in September 2015, MissionMode’s average monthly lead volume is up 420%. Leads are generated via content downloads, demo requests, event registrations and general requests for information. Leads are automatically integrated into their CRM system and scored for handling by the inside sales team.
The company’s social media following has grown from 900 to nearly 4,000 with over 16,500 users engaging with MissionMode content on Facebook, Twitter and LinkedIn each month.
In addition, organic site traffic is up 98%, and the number of keywords where MissionMode ranks on the top two pages has jumped from 90 to 160.
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