WeboBlogMeasure Your Digital Marketing Effectiveness with Webolutions’ Exclusive True Attribution™
Proven Measurement System for Keap / Infusionsoft
Someone clicks on your pay-per-click ad and goes to your website. They leave without completing the form or calling you. But they continue researching, and you keep coming up. Eventually visitors will quietly read your blog articles, like your Facebook posts, read your reviews and subscribe to your e-newsletter. And when time is right for them, they Google your business name, arrive on your website, contact you and get entered into your Keap / Infusionsoft system.
How do you attribute the lead?
The ad generated the initial awareness and engagement. Your analytics present that interaction as another anonymous click and a non-conversion. Same for when the first click comes through social media, affiliate links, links in marketing emails, your Google My Business listing, etc…
You are frustrated because you need to be able to measure how each marketing channel affects your bottom line. You need to understand how each channel to which you commit money and time reinforces the others. Where in the buyer’s journey are your highest impact opportunities to improve results? You have all this information and none of it is reliably actionable.
Get the answers you need with Webolutions exclusive True Attribution Measurement System – from first click all the way into your Keap / Infusionsoft system. Your window into the buyer’s journey will be illuminated for anyone entering your pipeline. You will know, for any individual opportunity and in the aggregate:
Which channels effectively drive initial engagement.
What specific link — advertisement, social media post, email — generates quality clicks.
What subsequent visits visitors make it to your website.
How visitors consume your information.
What parts of your conversion funnel require the most immediate attention to improve your marketing effectiveness.
Our system uses proven, industry-standard tracking code and web software. It is available to all enrolled in our Keap / Infusionsoft Implementation and Enhancement Program. It provides line-item ROI accountability for:
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A 26-year marketing industry veteran, Mike has assumed active leadership roles at Webolutions since 2010. Achievements include overseeing the digital marketing team and contributing to the marketing success of many of the more than 2,000 websites Webolutions has launched since 1994. Certifications include social media, inbound marketing and local search marketing. Mike’s mom thinks he is witty and insightful. Learn more about Mike Hanbery.
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