Brand loyalty isn’t what it used to be. The way consumers and businesses make purchase decisions has shifted enormously in the last ten years:
In this age of commoditization, the answer is not to have the longest list of features and benefits. People don’t buy what you sell, they buy who you are.
Webolutions has developed our Market Positioning Action Plan™ process to help companies define and communicate who they are so that you can rise above the purely rational but highly ineffective feature/benefit wars and instead appeal to customers on a more instinctive and emotional level. Key components of our process include:
Another question you may ask is “Are we delivering the type of experience that people will want to talk about?” It’s not always easy, but what you get in the end is a complete road map for how to differentiate your business. Does your business need an extra boost to stand out from the pack?
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