Making It in the Inbox: Preview Text

By in Marketing Trends,

This article is one of a series of blog posts Webolutions is publishing each month about increasing email deiverability for the new year. Want to learn more inbox tips? Download a copy of our latest ebook, Making It in the Inbox in 2019: A Complete Guide to Better Email Deliverability.

You’ve crafted a great subject line – awesome! But is that text enough for your subscriber list to really dive deep into your email? When it comes to email deliverability, preview text counts.

Think of preview text as the supporting actor to subject lines. It’s not the shining star, but preview IS a critical part of getting recipients to open emails.

This line of text is displayed after the subject line on mobile devices (and sometimes at the top of the email body itself). If the subject line isn’t compelling enough, the preview text is another opportunity to get subscribers to open. As with subject lines, keep the most important words in the beginning as not all devices have the same cut-off limitations.

You can also use those cut-off limitations to your advantage by creating a compelling sentence that ends juuuust as it’s getting good, enticing readers to click through to read the rest.

We’re here to help. If you’re looking to partner with someone when it comes to your email marketing, that’s where we come in. Give Webolutions a call today at 303-300-2640 or email [email protected] and let’s get your emails in those inboxes!

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