Making It in the Inbox: Bounce Management

This article is one of a series of blog posts Webolutions is publishing each month about increasing email deiverability for the new year. Want to learn more inbox tips? Download a copy of our latest ebook, Making It in the Inbox in 2019: A Complete Guide to Better Email Deliverability.

Take a good look at bounces. While many ESPs will remove hard bounces automatically, not all of them do so make sure to retire email addresses that hard bounce. Although soft bounces don’t necessarily need immediate action, if subscribers continue to soft bounce, it’s best to remove them for your list after several times. Some experts advise from brands taking bounce management into their own hands and suggest a third party solution. Regardless, reach out to your email service provider to understand why emails are bouncing and what you can do to be proactive in the future. Remember, bounces are inevitable.

If your bounce rate exceeds 2% for any given email campaign, you’ll want to do some further investigating. Take a look at the email clients and domains that bounced. Is there a pattern? If so, you’ll have a direction to head in even though additional research is needed.

We’re here to help. If you’re looking to partner with someone when it comes to your email marketing, that’s where we come in. Give Webolutions a call today at 303-300-2640 or email [email protected] and let’s get your emails in those inboxes!