On Wednesday, January 6, 2016, Denver’s Social Marketing for Business group will take a look ahead to identify emerging marketing trends that your organization should plan for in 2016.
The marketing world continues to get more complex with emerging channels, technologies and customer expectations that challenge us to raise the bar on our marketing efforts every year. Those marketers who can sort through both new trends and traditional tactics to create high-impact marketing plans will be best positioned for success.
Webolutions will leverage our team’s subject matter experts to provide a comprehensive review of the key trends that we’re focusing on to drive customer success in 2016:
Matt Reiswig, Creative Director, will talk about important website trends you should consider to maximize impact of your most important branding asset in 2016. He will discuss and show examples of long scroll content, rich animation, upfront registrations, and micro experiences and more that can take your web presence to the next level.
Jody Martin, Director of Strategic Marketing, will cover strategies to make your content marketing more effective. 26% of marketing budgets are now allocated to content marketing, but many businesses struggle with content creation and distribution. 2016 will be the year of quality vs. quantity, rich media content, and increased focus on content distribution vs. just content creation.
Teri Vannoy, Social Media Strategist, will talk about the increasing role social media will play in the marketing mix for 2016. She will cover the emergence of social media search optimization, the growing trend toward “in the moment” updates, Facebook Instant Articles, the rise of Facebook and Pinterest as buying platforms and more.
Sarah Boyd, Online Marketing Specialist, will give you a snapshot of what to expect in 2016 when it comes to search. The Google algorithm is continually changing and it’s important to morph your SEO strategies as the rules of the game evolve. She will touch on the increased importance of page tagging, the migration of websites to HTTPS, importance of contextual search, the need for page speed, the value of conversion rate testing just to list a few.
Join us for our annual holiday celebration and to get some valuable ideas for your 2016 marketing planning. We look forward to an engaging and interactive conversation!
|DATE & TIME||Wednesday, January 6, 2016, 7:30 AM – 9:00 AM|
|VENUE||South Metro Denver Chamber, 2154 E. Commons Ave., Suite 342, Centennial, CO|
|WHO SHOULD ATTEND||Business owners, marketing and sales executives, organizational leaders|
Breakfast will be provided by My Favorite Muffin and Peet’s Coffee SouthGlenn.
Option 1: Register and pre-pay
Option 2: Register and pay at the door (cash and credit cards accepted):
For more than 24 years, we've worked with thousands (not an exaggeration!) of Denver-area and national business leaders to help them achieve their business goals. Are YOU ready to take your website and business to the next level? We're here to inspire you to thrive. Connect with Webolutions, Denver's leading web design and digital marketing agency, for your FREE consultation with a web development expert.I'm Ready
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