Key Marketing Trends to Plan for in 2016

By in Marketing Trends, Social Marketing, Webolutions Inside & Out,

On Wednesday, January 6, 2016, Denver’s Social Marketing for Business group will take a look ahead to identify emerging marketing trends that your organization should plan for in 2016.

The marketing world continues to get more complex with emerging channels, technologies and customer expectations that challenge us to raise the bar on our marketing efforts every year. Those marketers who can sort through both new trends and traditional tactics to create high-impact marketing plans will be best positioned for success.

Webolutions will leverage our team’s subject matter experts to provide a comprehensive review of the key trends that we’re focusing on to drive customer success in 2016:

Web Design Trends

Matt Reiswig, Creative Director, will talk about important website trends you should consider to maximize impact of your most important branding asset in 2016.  He will discuss and show examples of long scroll content, rich animation, upfront registrations, and micro experiences and more that can take your web presence to the next level.

Content Marketing Trends

Jody Martin, Director of Strategic Marketing, will cover strategies to make your content marketing more effective. 26% of marketing budgets are now allocated to content marketing, but many businesses struggle with content creation and distribution. 2016 will be the year of quality vs. quantity, rich media content, and increased focus on content distribution vs. just content creation.

Social Media Marketing Trends

Teri Vannoy, Social Media Strategist, will talk about the increasing role social media will play in the marketing mix for 2016. She will cover the emergence of social media search optimization, the growing trend toward “in the moment” updates, Facebook Instant Articles, the rise of Facebook and Pinterest as buying platforms and more.

SEO/SEM Trends

Sarah Boyd, Online Marketing Specialist, will give you a snapshot of what to expect in 2016 when it comes to search. The Google algorithm is continually changing and it’s important to morph your SEO strategies as the rules of the game evolve. She will touch on the increased importance of page tagging, the migration of websites to HTTPS, importance of contextual search, the need for page speed, the value of conversion rate testing just to list a few.

Join us for our annual holiday celebration and to get some valuable ideas for your 2016 marketing planning. We look forward to an engaging and interactive conversation!

 

DATE & TIME  Wednesday, January 6, 2016, 7:30 AM – 9:00 AM
VENUE  South Metro Denver Chamber, 2154 E. Commons Ave., Suite 342, Centennial, CO
COST  $10.00
WHO SHOULD ATTEND    Business owners, marketing and sales executives, organizational leaders

Breakfast will be provided by My Favorite Muffin and Peet’s Coffee SouthGlenn.

Join us! For additional information, please contact us or reserve your spot today.

Option 1: Register and pre-pay


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Option 2: Register and pay at the door (cash and credit cards accepted):

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