Local SEO – How to Optimize Your Business Around Local Search

By in Online Marketing,

Local search results have become prime real estate on the search engine results page, which is why companies need to invest in local SEO services. These results are displayed under the sponsored advertisements, pushing the organic search results down. To most business owners, ranking in the local results, such as Google Maps, is imperative to their company’s online success.

Why Should Local SEO be a Part of Your Online Marketing Strategy?

Not only does Google prominently showcase local businesses at the top of their search results page, but provides customer reviews about an organization’s products and services. Searchers can read customer opinions about their experience with the organization. As I’m sure you are already aware, customer reviews can hurt your company’s reputation or create customer evangelists producing a viral marketing effect. Check out some of our recommendations for how to optimize your business around local search.

Recommendations for Local Search

No one knows, except for the Google magicians, what makes up their algorithm. Optimizing for organic search results and local search results are two separate animals. Local search is driven by business location, website theme, phone number, local resources, customer reviews and more. If you are interested in learning how Webolutions can help you with your local presence, contact us today at 303-300-2640.

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For more than 24 years, we've worked with thousands (not an exaggeration!) of Denver-area and national business leaders to help them achieve their business goals. Are YOU ready to take your website and business to the next level? We're here to inspire you to thrive. Connect with Webolutions, Denver's leading web design and digital marketing agency, for your FREE consultation with a web development expert.

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About Webolutions Web Design & SEO Company

Webolutions, a Denver Web Design & SEO Company, has been recognized by the Denver Business journal 16 consecutive years as one of Denver's largest web designers and developers. Learn more about our custom website design, search engine optimization, local SEO and paid advertising services.

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