So, you’ve decided to build a new website for your business. Congratulations on taking the single most important step towards optimizing your marketing!
Your website provides the foundation for all of your digital marketing efforts. A well constructed website will effectively reflect your branding, tell your story to your audience, guide your visitors on the journey you want them to take, and help you covert leads. In other words, your website must accomplish a lot of important aspects of your marketing campaign.
It’s important to understand that designing an effective website involves much more than choosing colors, writing some content and picking out images to include on each page. If you only fixate on these basic elements of web design, you’re much less likely to end up with a finished product that drives more leads and helps you grow your business.
The only way to ensure your new website becomes an effective tool that drives your marketing efforts is to do a significant amount of planning prior to starting the design process. Whether you work with a web design professional or build your new website on your own, the information contained in this guide will be invaluable as you begin the process. It will provide you with the framework necessary to understand how to approach the planning phase of your new website.
If you prefer to go the DIY route, you will be able to put in the proper planning to set your team up for success. If you prefer to work with an agency, you will be able to more effectively evaluate your options. As you speak with potential agency partners, make sure you ask them how they address each of the elements of the process discussed in this guide. This way, you can confidently choose an agency partner that provides the thorough approach necessary to plan out and execute the development of a custom website that will help your business thrive.