As a blogger or content creator, you may have wondered: how long should my blog post be? Is there an ideal length that maximizes engagement, search engine rankings, and readability? In this article, we’ll explore the data and research behind blog post length and offer practical tips for determining the optimal length for your specific blog post, while adhering to best practices for search engine optimization and readability.
Before we dive into the data, let’s define what we mean by “ideal length.” Simply put, ideal length refers to the length of a blog post that maximizes engagement, search engine rankings, and readability for a specific audience and topic. This length can vary depending on factors such as audience preferences, topic complexity, and content goals.
So, what does the data say about the relationship between blog post length and engagement? According to a study by Orbit Media, the average blog post length in 2020 was 1,269 words, up from 1,142 words in 2019. However, this does not necessarily mean that longer posts are always better. In fact, the same study found that the most successful blog posts in terms of engagement (measured by average time on page and social shares) were between 1,000 and 1,500 words.
Another study by Backlinko analyzed over 900 million blog posts and found that longer posts tend to rank higher in search engine results pages (SERPs). Specifically, the study found that the average word count of a first-page Google result was 1,890 words. However, the study also noted that quality content is more important than word count alone, and that shorter posts can still rank well if they provide value to the reader.
So, how do you determine the ideal length for a specific blog post? There is no one-size-fits-all answer, but here are some tips to consider:
Once you’ve determined the ideal length for your blog post, it’s important to structure and format it for maximum readability and user experience. Here are some tips to consider:
When it comes to blog post length, there are some common mistakes to avoid. Here are a few:
Determining the ideal length for your blog post can be a challenge, but by considering factors such as audience, topic, and goals, you can optimize your post for engagement, search engine rankings, and readability. Remember to structure and format your post for maximum readability, and avoid common mistakes such as sacrificing quality for length. By applying these tips to your blog writing, you can create high-quality content that resonates with your audience and achieves your goals.
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