As social media takes the world by storm, many are feeling left in the dust. Social media continues to influence the world of marketing, and it can be very overwhelming trying to keep up. From a business standpoint, it seems to be difficult to stay ahead of the game.
There are many ins and outs to social networking sites which can help you progress in the realm of social media marketing.
One of the Websites that continues to remain in the forefront of social media is Twitter. Twitter has created a way to tag your tweets and group them together easier. Much like tags on other social networking sites (i.e. Flickr), hashtags add additional context and metadata to your tweets. To create a hashtag, prefix a word or multiple words (no spaces between) with a hash symbol (#). The words you choose to follow the hash symbol should be rich and relatable to your content.
For example: Webolutions has created the hashtag #socialmarketingagency to associate with their tweets. This hashtag will not be used on all of Webolutions tweets, but mostly those related to social marketing and the company.
History of hashtags:
Hashtags were originally used to keep people updated on the status of the San Diego forest fires in 2007. A user on Twitter created the hashtag “#sandiegofire” to identify his tweets that were related to the fires.
Useful tools associated with hashtags:
To check if a hashtag is already in use on Twitter, visit http://www.hashtag.org. On this Website, you can search hashtags that are already in use, as well as determine what is available for your tweets. If you are looking for tweets on a certain topic, this is a great resource as well.
You should use hashtags because…
Tips & suggestions for using hashtags:
Try it out! If you have read this blog post, log onto Twitter and let us know by using #socialmarketingagency.
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