Feeling stuck with your marketing? Know that you should do something more, but unsure what that is? Then you may be in a marketing rut. Never fear. Even the most senior marketing experts fall into a rut from time to time.
Ready to shake things up? Check out these sure-fire ways to get out of your marketing rut.
Study Up
The first place to start when you feel stuck with your marketing? Turn to the abundant amount of resources online. Marketing is constantly changing and you are bound to find new ideas relevant to your vertical. Here’s a list of a few of our favorite online marketing resources:
Adweek
Marketingland
Content Marketing Institute
Moz Blog
American Marketing Association
Copy Blogger
Social Media Examiner
The Design Team
A List Apart
Build Connections
If you just stay in your office every day, it can be easy to feel like you are on an island. But, if you venture out, you’ll find other professionals with the same challenges as you. Joining networking groups, visiting Meetup events and attending conferences are all great ways to find inspiration and meaningful connections. These events create mutually beneficial discussions. While you will surely find new ideas and encouragement, you may also supply ideas to fellow attendees.
Webo Recommends: Check out Smart Marketing for Business Meetup Group
Ask Around
You may not have an idea of which marketing activity to embark on next, but your colleagues may have tons of ideas. Ask around. Get a pulse on what others in your company think the business should be doing.
Don’t limit these discussions to just the C-suite and marketing teams. Everyone from the customer service reps to the IT team may have great ideas. Remember, your co-workers understand your business better than anyone else – listen to their ideas.
Dig Deep
The secret to your next major marketing breakthrough may already lie within your system. If you are stumped on next actions, it may be time to take a hard look into your marketing data. Look for both trends and opportunities. How many leads are you driving? How’s the conversion of those leads? What’s your retention rate?
As you analyze your data, you will likely find areas of improvement. Focus on finding marketing tactics around those KPIs. Need some help here? Check out our blog on driving performance through data.
Comparison Shop
While we certainly don’t advocate copying, taking a look around the marketplace can be a great for finding inspiration. Whether it’s emails, Facebook ads, unique marketing campaigns or clever web pages– you’ll find unique and effective marketing ideas everywhere you go.
And don’t just look within your industry, keep an eye out for savvy marketing ideas across your world. You never know, your next big inspiration may be found while waiting line at the super market or watching a show online.
Webo Tip: While you may find great ideas, it’s important to never to steal. Use the it as inspiration and building blocks to create a campaign unique to your business.
Partner Right
One of the most sure-fire ways to get out of a marketing rut? Partner with a marketing agency. Just as you turn to lawyers for legal advice and accountants for your books, a marketing partner provides the expertise you need to help your business grow.
A good marketing agency will be able to analyze your business and pinpoint the biggest opportunities for growth through custom solutions. Check out our guide for How to Find the Right Marketing Partner. Sometimes, there truly is no substitute for an expert.
If you are looking for a marketing partner, Webolutions would love to help you grow your business. Contact us today by calling 303-300-2640 or visiting us online.
Key Takeaways
- Even the most experienced marketers get stuck in ruts occasionally
- Utilize online and print resources to stay on top of trends and find ideas
- Talk to your team – they may have great insights for marketing campaigns
- Attending community events and networking can bring new ideas
- Use the inspiration that’s all around you – on your social media, in your inbox, etc.
- A marketing partner may be the best way to get “unstuck” and grow your business
If you’re stuck in a marketing rut or simply looking for fresh marketing ideas to grow your business, Webolutions can help. We provide a holistic approach, ensuring each aspect of your brand works together to grow your business. Contact us today at 303.300.2640.
