Social Media Marketing: Facebook’s New Scrapbook Tool

By in Social Marketing,

Facebook has been around for more than 10 years. When Facebook started, it was built as a social site by Mark Zuckerberg and his college roommates. Initially Facebook targeted Ivy League college students, and then soon expanded their audience beyond the college spectrum.

As you probably can imagine, some of the first people on Facebook were between the ages of 18-24. Add 10 years to that, and now you’re sitting with an audience that is approaching their late 20s to early 30s. As the Facebook audience has grown over the years, so has their online needs. Certain life events occur such as getting married, buying a house and starting a family. It is no surprise to hear friends and co-workers complain about constantly seeing baby pictures fill up their newsfeed. Then there are new parents who want to share family photos with distance relatives online, while keeping privacy a top priority.


Facebook now plans to make collecting family photos easier across albums online with its new scrapbook tool. This new tool will allow you to tag photos of your children (even if they don’t have their own Facebook account) so that they become organized all in one place.


Facebook's New Scrapbook Tool

What about privacy? The scrapbooking tool can be co-owned by either parents or other close family members. The catch? You must be listed as a family member on Facebook first. You also can choose any title on Facebook for your child to protect their privacy. This could consist of initials, nicknames, etc. Once you start to organize your scrapbook albums online, you then have the choice to choose who you wish to share the scrapbook with on Facebook.

Sign me up! How to get Started

1.  Go to your Personal Profile on Facebook

2.  Click on the About Section next to your profile picture

3.  Click on the Family and Relationship section to the left

4.  Click Get Started on the new scrapbook option!

FB Scrapbook

How to Use this Information

Remember when developing your social media marketing strategy to keep up on new marketing trends, development and launches within the field. Knowing what to plan and prepare for will greatly help you stay ahead of the curve in social media. At Webolutions, we take this into consideration with every client and develop a unique social media marketing advertising strategy that is custom-tailored to each client’s needs. To learn more about social marketing and how it can work with your internal marketing plan, call Webolutions at 303-300-2640.


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