Experiential Marketing Example: Microsoft Store Summer Camps

By in Experiential Marketing,

Engaging people and working to build communities around your brand are some of the key elements as to what makes experiential marketing so effective.

Summer is the time for kids and camps, and Microsoft is capitalizing on this to create an amazing experience which utilizes all the elements necessary for a perfect experience marketing example.

During July and August, the Microsoft store is offering free camps to kids between the age of 8 to 10 years old.  These week-long camps go for two-hours a day and explore some really neat topics:

During the camps the kids take part in a scavenger hunt.  Some of the activities of this event include:

Each enrolled child receives a thumb drive, T-shirt and a 10% discount coupon good for in-store purchases.  A caregiver must stay present during the camps for children to attend.

What key elements make this a great experiential marketing example?

For more information on these camps, just do a Google search for “Microsoft store summer camps.”

How to use this Information
Ask yourself what programs, community events or offerings you provide, to which people are able to build an association with moments of happiness in their lives. If you do not have anything like this, create an event with this goal in mind.

If you already have events like this, make sure that you are following key experience marketing steps:

If you could use some help identifying the key experiences for your business, please give us a call at 303-300-2640. We would be happy to show you how our proven programs help business create more impactful experiences.

If your business creates a great experience that you would like to share, or if you what to comment on this post, please share your insights with our readers (via your comments below).

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About John Vachalek

I believe we should all “take a step back” and create a different lens through which to view the world. When constant change and evolution is the norm, this lens allows us to challenge the status quo and create fresh, innovative, relevant approaches to build success. This success allows us to make a difference in the world and this relevance is what drives me.

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