Edge Solutions

CLIENT:EDGE SOLUTIONS

Edge Solutions is a proactive technology provider in Atlanta, Georgia focused on delivering a competitive advantage to customers by delivering innovative IT solutions.

CHALLENGE: BUILDING AWARENESS AND DIFFERENTIATION

The IT solutions provider market is a crowded arena filled with resellers largely focused on pushing hardware.  Edge Solutions was looking to differentiate their expertise and customer experience and increase awareness of their award-winning company.

THE APPROACH

Webolutions helped Edge Solutions refine their messaging and go-to-market approach by performing a Market Positioning Action Plan.  We then incorporated their brand market positioning into a new website that highlights both the services they provide and the customer experience they deliver.

We created a brand video to help website visitors understand the Edge Solutions difference, and have helped the company execute numerous customer appreciation events.

To drive online visibility, we continually optimize the website via blog content creation and SEO.

RESULTS

The Edge Solutions business has grown dramatically since Webolutions has been supporting their end-to-end marketing needs.

Organic site traffic is up 22% in the past year and the number of keywords ranking on the top two pages is up 400%.

Engagement with our newsletters is strong among both existing and prospective clients.