Times have changed and so has consumer behavior. It’s no longer about the big gestures, but the little ones. In our fast paced world, micro moments are king. What’s a micro moment? Google defines it as “intent-rich moments when decisions are made and preferences shaped.” Think searching for a service while in line at the grocery store or looking up a travel destination while watching the game at a restaurant. These micro-moments define the macro decisions.
We’ve moved far beyond providing just a product to creating an experience. Expect to see experiential marketing continue to inundate all verticals. Whether you run a coffee shop, sell a unique product or offer B2B services – the experience your customers have will be the difference in repeat business and referrals.
The right message at the right time to the right people. That’s what “right time marketing” is all about. Just a few years ago, only large corporations achieved this, but with the advancements in software and affordability, look to see more and more small businesses jumping aboard marketing automation. Expect to see this as one of the biggest digital marketing trends.
Ensure success for every user by mapping challenges. The goal? Determine where users are dropping off and struggling on your website. Is the homepage ambiguous? Do users not know how to proceed on a product page? Can they not easily locate your phone number? The next wave of user experience will focus on failure mapping and how to ensure success every time.
In recent years, free social media exposure for companies has become more and more rare. Free social media exposure is dead. But the good news? Social advertising is one of the least expensive and most effective promotions you can run. Struggling with Facebook? Check out this article on 5 Ways to Boost Your Facebook Ad Performance.
When you view your potential customers as tribes, not targets, you’ll see the loyalty around your brand soar. We no longer are in a time of B2B or B2C marketing, but rather human to human marketing. And, community is at the core of humanity. Next year, engage your customers, prospects and beyond with authentic, meaningful community. The results may not be as immediate as an ad campaign, but they’ll certainly be longer lasting.
Step aside big data, it’s time for right data to shine. Big data has been the buzz word for the past five years, but that’s changing. For years now, marketers collected more data than we could ever use. However, the scores of data quickly became overwhelming. That’s where right data stars. Expect to shift toward limiting the data you focus on to only those aspects you can change.
These are just a few of the trends we expect to see grow in the new year. What are your thoughts? Get started today by calling 303.300.2640 to lift your marketing – and your business for the next year and beyond.
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