Vision Care Specialists is an employee-owned Denver eye care practice committed to helping all their patients live “Life in High Def.” Since 1974, they have been providing excellent service to their patients by continually pursuing the latest in eye care science and technology. They are able to do this because they have the stability and traditions of a decades-old practice, coupled with the enthusiasm of a modern, progressive company.
Their exclusive LifeFit™ Approach ensures that your vision solution is 100% customized to your unique vision and lifestyle needs, while also matching your personal style.
Specific Project Goals & Challenges
Create an effective overall brand strategy for Vision Care Specialists
Create related core messaging and vocabulary to represent the brand
Conduct rollout meetings to help incorporate the brand into the company culture, processes and procedures
Create effective imagery and graphic assets for all communications
Create an overall look and feel of the site that accurately reflects the Vision Care Specialists brand
Create quick and easy access to support tools and helpful guides
Create an effective content marketing strategy
Conceptualize and develop, on-brand, regular blog content
A responsive site design which provides a resolution-specific viewing and functionality experience on tablets and mobile phones
Social media integration into Website; Facebook, Twitter, LinkedIn, Pinterest
Social Media Management
Blog that is updated regularly with useful content
eNewsletter sign up for better communication with current customer base
Share Your Feedback form makes it easy for site visitors to keep in touch and let Vision Care Specialists know how they are doing
RSS feed to share content via social media channels
Simple and clean Website design
Widgets that control several aspects of the site, makes customization of portal areas very simple
Navigation which has been optimized to increase overall site conversions
Mega menu to display the variety of Vision Solutions offered
All four Denver Metro Area locations are highlighted in the footer and main navigation of the website for easy access
An easy to use client-side content management system (CMS) which allows them the ability to easily add new site pages, edit content, edit text, edit images & videos, edit forms and control all aspects of their site.
An image / video rotation area on the homepage which provides the client with the ability to graphically show key elements of their overall offering experience to site visitors
In addition to their website launch, Webolutions is supporting Vision Care Specialists in adapting their internal company culture and patient experience to reflect their overall brand so that every interaction with the company reinforces the key brand theme of excellence in vision solutions that enhance individual lifestyles and make things more exciting.
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