Denver Marketing Agency Helps Hungry Girl Website Integration

By in Case Studies,

Client Name: US Potato Board

Client Website URL: www.PotatoGoodness.com/Hungry-Girl

Project Type:  Integrate Hungry Girl / US Potato Board Partnership into PotatoGoodness.com Website

Client Background:
The US Potato Board is the nation’s potato marketing and research organization. The organization represents more than 2,500 potato growers and handlers across the United States. The US Potato Board was established in 1971 by a group of potato growers to promote the benefits of eating potatoes. Today, it is the largest vegetable commodity board and provides a global reach for its constituents.

The US Potato Board has created a partnership with Hungry Girl. Lisa Lillien, aka Hungry Girl, has over 1 million subscribers to her burst email, is a New York Times best-selling author  and makes frequent appearances on TV.

Specific Project Goals & Challenges

Solutions Provided by Webolutions
The Hungry Girl / US Potato Board co-branding effort brings together one of America’s favorite “foodologists” and the nation’s leading authority on potato nutrition, cooking with potatoes and healthy potato recipes.

Webolutions played a key role in identifying and implementing the desired user experience and integrating goals and current assets to achieve the overarching goals of the campaign, the most visible part of which is a Facebook-based recipe contest.

This Website has the following Features and Functions:

Results
The campaign launched September 23. Within the first 36 hours of the campaign’s launch:

Within the first week of the campaign:

Here are some links to the pages in the Website that feature Hungry Girl:

FREE Consult with a Web Development Expert

For more than 27 years, we've worked with thousands (not an exaggeration!) of Denver-area and national business leaders to help them achieve their business goals. Are YOU ready to take your website and business to the next level? We're here to inspire you to thrive. Connect with Webolutions, Denver's leading web design and digital marketing agency, for your FREE consultation with a web development expert.

I'm Ready

About Webolutions Digital Marketing Agency

Webolutions Digital Marketing, Branding & Web Design Company. We are a full-spectrum business consulting and strategic growth implementation company. As a leading marketing agency since 1994, we help businesses across the country identify and effectively bring their unique story to life throughout all communications and experiences, allowing them to grow and scale faster, smarter, and easier. Our streamlined, data-driven solutions have helped thousands of clients gain a competitive edge in their industry, enabling them and their teams to thrive.

Consumers are most frustrated with inconsistent brand messaging.