Client Name: US Potato Board
Client Website URL: www.PotatoGoodness.com/Hungry-Girl
Project Type: Integrate Hungry Girl / US Potato Board Partnership into PotatoGoodness.com Website
The US Potato Board is the nation’s potato marketing and research organization. The organization represents more than 2,500 potato growers and handlers across the United States. The US Potato Board was established in 1971 by a group of potato growers to promote the benefits of eating potatoes. Today, it is the largest vegetable commodity board and provides a global reach for its constituents.
The US Potato Board has created a partnership with Hungry Girl. Lisa Lillien, aka Hungry Girl, has over 1 million subscribers to her burst email, is a New York Times best-selling author and makes frequent appearances on TV.
Specific Project Goals & Challenges
Solutions Provided by Webolutions
The Hungry Girl / US Potato Board co-branding effort brings together one of America’s favorite “foodologists” and the nation’s leading authority on potato nutrition, cooking with potatoes and healthy potato recipes.
Webolutions played a key role in identifying and implementing the desired user experience and integrating goals and current assets to achieve the overarching goals of the campaign, the most visible part of which is a Facebook-based recipe contest.
This Website has the following Features and Functions:
The campaign launched September 23. Within the first 36 hours of the campaign’s launch:
Within the first week of the campaign:
Here are some links to the pages in the Website that feature Hungry Girl:
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