Your website is the most powerful aspect of your marketing strategy. A well designed website will attract more traffic, effectively convey your brand messaging, establish your business as an industry thought leader, and provide a great user experience which increases conversions.
When designed properly, your website becomes one of the most impactful tools at your disposal to grow your business. However, a poorly designed site will do just the opposite – it will make it harder for people to find you when they’re searching for the services you provide and if they do find you, they may not stay on your website long enough to truly discover what makes you stand out from your competitors. Custom web design is the most effective way to ensure your website sets your business up for success.
Webolutions has been among Denver’s top custom web design companies since 1994. We have been ranked among Denver’s Largest Web Designers/Developers by the Denver Business Journal every year since 2002. As one of the most experienced web design and development agencies in the nation, you receive a superior custom website that delivers the results your business needs to thrive.
Why Should You Choose Webolutions for Your New Custom Website?
What Is Custom Web Design?
Custom web design involves a process that delivers a truly tailored website based on the unique needs of your business. Rather than using a pre-existing template created by a third-party platform, web designers and developers will build your website from scratch in order to incorporate the specific elements necessary to convey your brand, differentiate your company from your competitors and provide the exceptional user experience your audience desires.
Customized layouts, images, videos and calls to action will be created that allow your website to capture the feel of your business in a way that will be appealing to your target audience. You’ll have the ability to use your specific brand colors, imagery and typography. Specific functionality will be created that addresses the unique needs of your business and your audience, allowing you to optimize your customer journey and maximize the return on your marketing efforts.
Custom web design is much more time consuming and costs more money than building a website using a pre-existing template, but it will pay huge dividends for your business. Templated websites all have a similar look and feel due to the limited ability to make modifications to these templates. This makes it much more challenging to build a website that truly enables your business to stand out from your competitors. In addition, templated websites constrain your ability to leverage the specific functionality you need to move your business forward. Custom web design eliminates these limitations by allowing you to achieve the specific layout, navigation and functionality required by your business.
What Does a Custom Web Design Company Do?
A custom web design company engages your team in a collaborative process to better understand what makes your business special. This collaboration ensures your web design company will be aligned with your team regarding the needs of your business and your goals for your website project. You’ll work with a team that includes web designers, developers, project managers, SEO specialists and content creators to bring your website to life.
When you work with a custom web design company, you can expect an elaborate process that includes the following components:
Identify your goals – One of the most essential components of the custom web design process is to establish your goals. Your web design agency will engage you in a series of guided discovery sessions that will help you distill the most important short- and long-term objectives to your business. These goals will drive the creation of a strategy that will guide the entire website development project.
Build a framework – The goals established during the initial phase of the process will be used to build a framework for your new website. This process will involve creating a navigation outline and identifying specific functionalities that will be incorporated into your new website. This includes the creation of a wireframe that provides a blueprint of the website, and a static mockup of your page design.
Designing and developing – Your custom web design agency will design the visual elements of your website, including color palette, web page layout, calls to action and any other items needed to bring your story to life. The web developers will perform all back-end coding required to manage the data and functionality of your website. This programming isn’t seen by your website visitors, but it powers the front-end experience you deliver to them.
Testing – Before your website goes live, it’s crucial to perform comprehensive testing to ensure any errors and performance issues are resolved prior to launch.
Launch – Once testing is complete, your custom web design company will launch the website. At this point, your new site is live and can be viewed by the general public.
Ongoing monitoring and maintenance – The work doesn’t stop once your website is live. Your custom web design agency will continuously monitor your website’s performance and make any adjustments necessary to ensure your goals are being met over time.
At Webolutions, we offer comprehensive custom web design services to deliver a high performing website that will elevate the success of your business.
These services include:
Web design – Your page layouts will be designed according to the specific needs of your business and your target audience. We will create custom content blocks that will give your website a truly unique look and feel. In addition, your brand colors, typography and imagery will be incorporated into the design to bring your story to life.
Web development – Custom programming will be completed to ensure your website contains all the integrations and functionality you need. This back-end development work ensures a seamless front-end experience for your audience.
Content – Highly informative and engaging content will be written to provide the educational material your audience is searching for, establish your business as a thought leader, build trust with your audience, and help your website rank higher in the search engines.
Search Engine Optimization (SEO) – You can have the most beautiful website that addresses all of your needs, but it won’t help grow your business if no one can find it. Our SEO specialists will utilize a variety of tactics to help your new website rank highly on search engines.
Logo design – Our team can help you create a new logo and any other assets needed to bring your brand messaging to life.
eCommerce integrations – We can set your website up with eCommerce functionality that will allow you to sell your products directly to your customers on your website. This is an easy way to grow your sales.
Performance intelligence – We gather and analyze your website data to evaluate the performance of your website and ensure it’s achieving the goals established at the start of the process. We deliver this information to you in a format that is easy to understand.
Website hosting – We offer website hosting services that provide the site security and performance you need.
Responsive web design – We utilize a mobile-friendly responsive web design that ensures your website loads properly and looks right on any device being used (desktop, mobile, and tablet).
ADA compliant web design – We will ensure your website is easily accessible to individuals with disabilities.
Website maintenance – Our team will assist with any updates that are necessary over time to continue driving the results you need.
Custom Web Design Tips to Save You Time and Money
Custom website design and development projects are highly complex and involve a variety of components to deliver the finished product your business needs. It’s easy to start going down a rabbit hole that increases your costs and extends the time necessary to complete the project. Below are some tips that will help you avoid these pitfalls, saving you time and money:
Create a business plan – Your custom website design and development project will be dictated by the goals of your business. Putting in the legwork to develop a comprehensive business plan that includes several short- and long-term goals, as well as goals for your marketing efforts, prior to starting the new website project will streamline the process and ensure everyone remains focused on the important items necessary to move your business forward. As a full service strategic marketing agency, Webolutions has extensive experience assisting companies develop comprehensive business plans, and we can help you with this important step to ensure your new website delivers the results you need.
Create a list of essential website features – Generate a list of items that are essential to have in your new website, as well as items that would be nice to have. This list doesn’t have to be exhaustive, as our team can help you refine it. But creating this list at the outset will provide a great starting off point that will help educate our design team regarding your priorities. This will save time during the design and development process, and it will help keep the project within your budget.
Research other website designs you like – Look at other websites to find examples that contain the functionality you’re looking for or have a visual layout that you find appealing. Showing several examples to our design team will help us develop a clearer understanding of your aesthetic preferences and the scope of the project.
Develop brand standards – One of the most important functions of your website is to effectively convey your brand to your audience. By providing our team with clearly established brand standards, it ensures we will know exactly what needs to be done to convey this messaging on your website. This will save time associated with discovery calls focused on obtaining this information, and you’ll also save money if you’re able to provide brand assets rather than creating them from scratch during the website design and development process. At Webolutions, we engage new clients in an extensive Market Positioning process that includes the creation of a Brand Platform™. If your business doesn’t already have these brand standards created, we can help you build out these assets during the Market Positioning process.
Develop customer personas – It’s crucial to develop a website that addresses the specific needs of your audience. In order to do this, you must first understand what your audience wants and needs. Creating a series of customer personas will allow our custom web design agency to understand your audience’s pain points, what motivates them to take action, and other important insights that will streamline the process.
Webolutions Custom Web Design Services – Why We Are a Better Choice
Creating a high performing website that elevates your other marketing efforts and grows your business takes careful planning and expert execution. It’s crucial to work with a custom web design company that can deliver the results you need. At Webolutions, we have you covered.
Webolutions has been an industry leading web design agency since our inception in 1994. Our unique Websites Right Methodology™ has been developed over nearly three decades, incorporating the experience, knowledge and lessons learned from building thousands of websites. This fully integrated, strategic approach to website development creates a far better client experience, increased website marketing performance and vastly superior business results.
With access to robust custom web design services and our exclusive Websites Right Methodology™, you’ll be set up for success at every stage of the process. Our unique methodology delivers the results you need by:
Collaborating with your team to document your website goals at the onset of the project, allowing us to measure success both during the creation of your website and over time after the site is launched
Working with you to plan your website home page key elements, ensuring your website effectively conveys your brand store
Creating detailed website mockups to ensure you love your new site design before we begin building the website
Documenting all functional requirements prior to building the website to guarantee all stakeholders are aligned on what is expected
Creating a comprehensive project plan and timeline to ensure all deadlines are met
Providing weekly status touch base email updates to keep you apprised of our progress and ensure you know when your team needs to complete certain tasks or provide specific assets
Incorporating a wide range of third-party tools to enhance your website functionality
Performing custom programming and development to address your specific functionality requirement
Performing comprehensive pre-launch website testing to ensure the site functions properly on all browsers and devices
Providing tactical content leadership to help you more effectively communicate your story and establish your business as a thought leader
Utilizing proven SEO best practices for better search engine rankings
Providing post-launch testing and ongoing analysis to ensure your website is delivering your desired results over time
Our custom web design services will allow you to grow your business faster, smarter and easier. You’ll be able to convey your brand messaging in a way that allows you to stand out from your competitors, distinguishing your company as a trusted industry leader. This will help you attract new clients and retain existing clients for longer.
Additional Custom Web Design Resources for Your Research
Want a deeper dive into the custom web design process? Here’s everything you need to know:
The cost of a custom website varies significantly based on a variety of factors, including:
The size of the website
The complexity of the website functionality
How much content must be written
Whether special design assets, such as logos and other branding materials, must be created
In general, these projects typically start at approximately $10,000 for simpler websites, but can cost a lot more for complex projects. Our web design experts will discuss the scope of your project with you during a free consultation and provide you with a quote at that time. Our team can offer flexible plans in order to work within your budget.
Is it worth spending the money on a custom website?
While it may be tempting to save money and build your new website yourself using a DIY builder platform or a website template, you won’t end up with a website that provides the performance and results you need. Working with a custom web design company provides a variety of benefits, including:
Greater ability to achieve the exact functionality requirements you need
Fully customized design that aligns with your brand and appeals to your audience
SEO expertise that will help your website rank higher on the search engines
Tactical content strategy recommendations to ensure your content delivers exactly what your audience needs and supports your SEO efforts
Performance intelligence data that will tell you how well your website is achieving your goals and identify opportunities for improvements over time
A website that adheres to all industry best practices to ensure optimal performance
How do I determine the best custom web design company to work with?
It’s crucial to work with an experienced custom web design agency that can deliver the ROI you’re looking for. During your consultation, make sure to ask the following questions to get a better feel for their approach, experience and abilities:
How do you approach the website planning process? Will we discuss my goals at the start of the project?
What is included in my custom website project?
Does your team have experience building websites with similar functionality requirements as mine?
Can you address specific services, such as a logo design, that I need along with my new website?
Can I see examples of your previous work to get a sense of the quality?
What kind of CMS platform do you use? Will my team be able to easily make updates to the website once it goes live?
In addition, you should always look at a custom web design company’s reviews to make sure previous clients have been happy with their results. These reviews will give you a better understanding of what to expect from the process.
How long does it take to create a custom website?
In general, it takes approximately three to four months to create a custom website. That being said, this timeline is dependent on your ongoing engagement in the process. There are going to be many occasions where your input, feedback and approval is required. If your team is able to provide assets in a timely manner when they are needed and review items promptly, your project will remain on schedule. However, failure to provide a timely turnaround when your participation is required may result in a longer timeline.