What is Responsive Web Design? Responsive web design (RWD) is currently the hottest buzzword in the web design and development industry. Ethan Marcotte first coined the term in his List Apart article “Responsive Web Design” two years ago and it’s rapidly taken off since. Google has officially endorsed it, Adobe recently announced plans to develop…
Read MoreHelpful Tips from Webolutions Digital Marketing Agency Website Design Strategy 95% of the information on the web consists of written language. After all, that’s what you’re doing now — reading. Successful visual communication hinges on good typography. With such a strong influence on usability, it stands to reason that typography should be one of…
Read MoreThe word “design” can have a lot of different connotations, and for people who may not be as close to our industry as others, web design may sound like an afterthought. For some people, it may mean how to make a website look pretty, once all the functionality has been figured out. It may be…
Read MoreUI / User Interface Design The world renowned Italian designer Massimo Vignelli once said “The life of a designer is a life of fight. Fight against the ugliness.” Often times, web designers and graphic artists take this too literally and get caught up in the distraction of simply making something look good. They spend time…
Read MoreSearch Engine Optimization (SEO) has always been a balancing act between writing for search engines and writing for users. In the early days, stuffing keywords into your content and across your site was rewarded with top rankings in the search engines. As Google and other search engines strive to bring people the best results in…
Read MoreEffective SEO Begins with Smart Website Design Keep It Simple– One of the main keys to great web design is keeping the design simple. If the site is too complicated or too much of a hassle for the user, they won’t hesitate to simply leave and find a more usable site. A simple, easy to…
Read MoreWhat increases engagement? This is kind of a million dollar question these days. So many companies still just want a “Web Presence” with simple brochure information, and proceed to tap their IT department to slap their info onto a page. They then wonder why they are not seeing any web leads. What if you intimately…
Read MoreA lot of companies come to us with the desire to redesign their website and rebrand their online presence. There are already so many things to consider: • How will we manage content? • Should we start a blog? • Should we consider expanding into social media? • How can we make sure people find…
Read MoreUsability testing is imperative if you want to take a good site and make it a great site. It will often reveal usability issues that web designers, developers and clients will never discover because they are too close to the project and too familiar with the content. Typically, a usability test involves one user who is…
Read MoreEvoking Emotions through Effective Design When it comes to our interpretation, “pretty” or “ugly” is determined by many factors. We are not usually aware of them as they influence our sub-conscious reactions. Certain triggers or “aesthetics” in everyday life evoke emotions in us that influence our choices, decisions and reactions. These triggers are not limited…
Read More56% of marketers who leverage blogging say it's effective and 10% say it generates the biggest return on investment.