A lot of companies come to us with the desire to redesign their website and rebrand their online presence. There are already so many things to consider: • How will we manage content? • Should we start a blog? • Should we consider expanding into social media? • How can we make sure people find…
Read MoreUsability testing is imperative if you want to take a good site and make it a great site. It will often reveal usability issues that web designers, developers and clients will never discover because they are too close to the project and too familiar with the content. Typically, a usability test involves one user who is…
Read MoreEvoking Emotions through Effective Design When it comes to our interpretation, “pretty” or “ugly” is determined by many factors. We are not usually aware of them as they influence our sub-conscious reactions. Certain triggers or “aesthetics” in everyday life evoke emotions in us that influence our choices, decisions and reactions. These triggers are not limited…
Read MoreThe United States Air Force Academy is located in Colorado Springs.