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Denver Web Design, Dev & Digital Marketing Agency

Web Design & Usability

2 Simple Ways To Increase Your Conversion Rates

By in Online Marketing, Web Design & Usability,

If you are getting people to your website through Search Engine Optimization (SEO) Services or any number of Internet Marketing strategies but your website isn’t converting, fret not! If your website is old and outdated it may be time to have it redesigned, but if you don’t want to go to those lengths to increase your…

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UI is King: 5 Rules of Good User Interface Design

By in Web Design & Usability,

UI / User Interface Design The world renowned Italian designer Massimo Vignelli once said “The life of a designer is a life of fight. Fight against the ugliness.” Often times, web designers and graphic artists take this too literally and get caught up in the distraction of simply making something look good. They spend time…

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The Impact of Quality Websites on SEO

By in Online Marketing, Web Design & Usability,

Search Engine Optimization (SEO) has always been a balancing act between writing for search engines and writing for users. In the early days, stuffing keywords into your content and across your site was rewarded with top rankings in the search engines. As Google and other search engines strive to bring people the best results in…

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Effective Web Design: 5 Key Elements

By in Web Design & Usability,

Effective SEO Begins with Smart Website Design Keep It Simple– One of the main keys to great web design is keeping the design simple. If the site is too complicated or too much of a hassle for the user, they won’t hesitate to simply leave and find a more usable site. A simple, easy to…

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Engaging Website Users to Experience your Offering

By in Web Design & Usability,

What increases engagement? This is kind of a million dollar question these days. So many companies still just want a “Web Presence” with simple brochure information, and proceed to tap their IT department to slap their info onto a page. They then wonder why they are not seeing any web leads. What if you intimately…

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It’s Time to Move Mobile to the Front Burner

By in Web Design & Usability,

A lot of companies come to us with the desire to redesign their website and rebrand their online presence.  There are already so many things to consider: •    How will we manage content? •    Should we start a blog? •    Should we consider expanding into social media? •    How can we make sure people find…

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Usability Testing: Do it Early and Often for a Great Website

By in Web Design & Usability,

Usability testing is imperative if you want to take a good site and make it a great site. It will often reveal usability issues that web designers, developers and clients will never discover because they are too close to the project and too familiar with the content. Typically, a usability test involves one user who is…

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Online Design, Evoking Emotions and Influencing Decisions

By in Web Design & Usability,

Evoking Emotions through Effective Design When it comes to our interpretation, “pretty” or “ugly” is determined by many factors. We are not usually aware of them as they influence our sub-conscious reactions. Certain triggers or “aesthetics” in everyday life evoke emotions in us that influence our choices, decisions and reactions. These triggers are not limited…

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