A strong web presence is crucial to your ability to grow your business, and your website serves as the hub that anchors all of your digital marketing efforts. Your website gives you an important tool to showcase the services or products you offer and provides customers with a way to learn more about your company.…
Read MoreMany organizations are looking for a better website, but few know what to consider when creating a truly effective platform. Sure, 2020 does offer some cutting-edge custom website and web development functions to include. However, not all features are applicable to every project. When it comes to your website redesign, research maters! Below are a…
Read MoreThe colors used in your website are impacting your business’s success. Whether the impact is positive or negative could depend on how much you’ve considered your audience, set a defined goal for your website, and planned how color could be used to achieve those goals. That’s important enough to consider developing a color scheme at…
Read MoreAdobe recently announced they would stop supporting their Business Catalyst website Content Management System (CMS). Businesses must choose a new platform for their website. Many Adobe Business Catalyst website owners are choosing migration to WordPress. With the right approach, this can generate the results for your business that you have always envisioned. Key takeaways from…
Read MoreWhen we selected WordPress as our primary platform in 2010, we quickly realized the constraints of themes and templates were too limiting for our clients. The assumptions underlying themes prevented us from providing the website creation experience our clients deserve. WordPress themes are designed to be easy for web designers and developers to operate within…
Read MoreNowadays everybody has a Website. You have to do more than just throw up a site with good content to stand out. You’ve got to start by making your site usable. There is more to Website usability than just ensuring you do not have any broken links. Usability is all about getting your site visitors…
Read MoreIf eyes are the window to the soul, your website is the portal to your brand. Oftentimes, the website is the very first interaction a person may have with your company. Studies show that users tend to stick around for about 59 seconds – so you better make a good impression in a short time.…
Read MoreWant to get lucky in growing your business? Get systems in place that make luck more likely. Search Engine Optimization (SEO), website user experience, and Infusionsoft by Keap Contact Relationship Management (CRM) and Marketing Automation constitute a potentially powerful marketing and sales system for your business. Attract Website Visitors Through SEO SEO’s primary use is…
Read MoreA very natural tendency among marketing executives and business owners exists to ask, “How much does a website cost?” Or, “How much for Search Engine Optimization, (SEO)?” Or…you get the idea. We’re all human, and we’re all busy, and our budgets are limited. When we are in a purchasing role, therefore, we are frequently oriented…
Read MoreInformation architecture (IA) is where it all begins. It is critical to the success of your new website. Everything done to build your site is heavily influenced by what is discovered and determined in the IA process. Without these fundamentals, your site will be built on shaky ground. Step 1: Define goals and success metrics…
Read MoreDenver really is one mile above sea level.