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Denver Web Design, Dev & Digital Marketing Agency

Social Marketing

Experiential Marketing Example – Glenwood Canyon Brewpub – An Interactive Case Study

By in Experiential Marketing, Marketing Trends, Social Marketing,

Experiential Marketing deals with an overall customer or client experience.  It focuses on how the customer feels and what they experience during their entire engagement with your business. This engagement might begin to occur before they actually meet with you via the correspondence you have before they come in.  It occurs while they meet or…

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Microsoft AdCenter: A B to B Social Media Marketing Success Story

By in Social Marketing,

Microsoft Advertising, the Pay Per Click search marketing arm of Microsoft Corporation, is a prime example of B to B social media marketing success. This innovative company started using social media platforms in 2006, well before many B to C’s had started delving into this realm. It started simply enough: Web developers from Microsoft sought…

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Denver Social Media: Social Media’s Role in Your Search Engine Placement

By in Social Marketing,

On Friday, March 18, 2011, Denver’s premier Social Media for Business Meetup group explored exactly what social media can do and should not be counted upon to do for your company’s search engine optimization rank and Internet presence. Here are the highlights: The Goal of Every Search Engine: Provide the most relevant search results possible! …

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How To: Set Up Google Alerts & Your Google Reader

By in Social Marketing,

One of the most basic and easy forms of tracking your social media marketing is by setting up Google Alerts. In fact, Google Alerts are something that every company should have set up in order to effectively manage your marketing efforts online. What are Google Alerts? Google Alerts by definition are “email updates of the…

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Social Media: A Growing Marketing Trend for Businesses

By in Social Marketing,

Go to a frequently visited Website: CBSNews.com, Time.com, WholeFoodsMarket.com, and NBA.com. What is one thing they all have in common? Links to their social media sites! It seems that the number of businesses adopting social media practices continues to grow. In fact, according to a study done by the University of Maryland’s Smith School of…

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How To: Build A Facebook Landing Page

By in Social Marketing,

Creating a unique, noticeable Facebook Page can be difficult. In a market that is being swarmed with social media, it is essential to stand out in the crowd. By developing a landing page for users to see upon arrival of your Facebook Page, you can generate more interest and excitement around your brand. Some companies…

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The Importance of Actively Managing your Online Reputation

By in Social Marketing,

It is a well known fact that negative word-of-mouth spreads quicker than positive word-of-mouth. With Internet tools such as social media sites and blogging, negative word-of-mouth has more power to influence than ever before. According to the Retail Customer Dissatisfaction Study in 2006 done by the Jay H. Baker Retailing Initiative, only 6% of customers…

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Getting the Most Out of Twitter – A How To” on #hashtags”

By in Social Marketing,

As social media takes the world by storm, many are feeling left in the dust. Social media continues to influence the world of marketing, and it can be very overwhelming trying to keep up. From a business standpoint, it seems to be difficult to stay ahead of the game. There are many ins and outs…

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Social Marketing: A Channel for Success

By in Social Marketing,

Social Marketing is becoming more and more prevalent in today’s society. Many companies are beginning to direct their entire marketing campaigns towards Social Marketing. As a Social Marketing Coordinator at a Marketing/Web Design company, I am very drawn to social Websites such as Twitter, Facebook, and YouTube. Just the other day I was at home…

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Connecting Your Business One Social Network at a Time

By in Social Marketing,

At this point in time, it is probably safe to claim there is a world-wide obsession with Social Marketing and its importance on daily life operations. It is difficult to go anywhere in today’s online marketplace without noticing a Twitter, Facebook, YouTube, or Flickr icon. As businesses switch to aim their marketing campaigns through social…

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