Insights

Denver Web Design, Dev & Digital Marketing Agency

Social Marketing

How to Generate Sales Leads Using Social Media Marketing

By in Social Marketing,

It’s well documented that most people who connect with companies on social media already do business with those companies. So what methods within social media marketing can be effectively used to generate sales leads and attract new customers? Get Found: Social Media and SEO Search Engine Optimization (SEO) is the practice of marketing Internet content…

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Keeping the Clutter Out of Social Media Marketing in 2014

By in Social Marketing,

Last month at our Social Marketing for Business Meetup, we discussed a few strategies for planning your Social Media Marketing for 2014. Below, I’m going to discuss a few common mistakes I see within business postings, and a few tips to keep your content clean. First, Facebook made a few changes in 2013 to the…

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Content Marketing Strategies & Ping Pong

By in Social Marketing,

If there is one thing I’ve noticed within the length of my career working in advertising and marketing, it’s that an office isn’t complete without a ping pong table. Ping pong in the office is believed to aid in individual’s health, is gentle on the body, makes you mentally sharp, and is a game you…

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How to Use YouTube Video Annotations in Social Media Marketing

By in Social Marketing,

Video can be a powerful component of social media marketing content plans, and YouTube still leads the pack for video sharing and hosting. A social media marketing feature available for YouTube videos is Annotations. YouTube Annotations enable the adding of effects to videos. The type of YouTube annotation with the most direct benefit, and the…

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Using Keywords for Social Media Business Marketing Content

By in Social Marketing,

Viewpoints on using keywords in social media marketing vary, but one thing remains constant: Keywords are the cornerstone of all Internet marketing. Businesses can benefit from employing keywords in their social media content strategy implementation. Frequently, marketers think of using keywords for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) tactics such as Google…

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Denver Social Media: Social Media Monitoring and the Consumption Lifecycle

By in Social Marketing,

The true opportunity social media monitoring provides is the unprecedented ability to see into the minds and intent of our current and prospective customers. Social media monitoring takes us directly to the mind’s eye, where we reveal more of ourselves than we intend. Such is the essence of Facebook’s fortune. You are connected to many…

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Google Plus: You Will Be Assimilated

By in Social Marketing,

Google touts Google Plus as a social network. Is it social? One of the more compelling villains in the TV show Star Trek: The Next Generation was the Borg. The Borg are a collection of species that have been turned into cybernetic organisms functioning as drones of the Collective, or the hive…The Borg force other…

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Denver Social Media: Marketing Opportunity in Paid YouTube Channels?

By in Social Marketing,

Paid YouTube channels in a free YouTube world presents an interesting decision for social media marketers. An Example of Success on YouTube Some best practices won’t change between paid and traditional YouTube videos. When social media marketers search for a benchmark against which to compare or after which to model a YouTube campaign, the easiest…

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Denver Social Media: Best Practices for New YouTube One Channel Format

By in Social Marketing,

On June 5, 2013, YouTube converted—like it or not—all channels to its new One Channel format. Unsurprisingly, the change has been met with denial, resistance and bargaining. Channel owners are frustrated with the need to create new graphics and an “Intro Video.” Webolutions encourages marketers first to understand that it’s Google’s world and we’re all…

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Social Media Marketing: Using Foursquare for Business

By in Social Marketing,

In August, 2010, we told you Foursquare was for real. In January of this year, we told you Foursquare was a top free mobile app for your business and that geo-targeting of social media marketing—using tools like Foursquare–was a top marketing trend for 2012. Today, we’re telling you Foursquare is hyper-local marketing that appeals to…

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