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Social Marketing

Denver Social Media Marketing Group on Positive Reviews

By in Social Marketing,

The July, 2014, segment of Denver’s premier social media for business Meetup focused on How to Generate Positive Online Reviews. The discussion started off with, when is the best time to generate positive reviews? Within the same day? Week? Month? Participants shared how they had ‘meant’ to leave a positive review and just never got…

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Online Comments: Positive and Negative Reviews on Yelp

By in Online Marketing, Social Marketing,

Our Denver social media for business group has been abuzz with angry accusations from business owners and marketing managers about Yelp manipulating comments to punish businesses that reject their aggressive ad sales push. The Yelp Online Comments Algorithm It is doubtful Yelp manipulates online comments. While some business owners may have noticed an apparent correlation…

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Denver Internet Marketing: Yelp Advertising – Should we?

By in Online Marketing, Social Marketing,

Should Yelp advertising be a part of your business plan? The answer may be pretty close to black and white. If you own a brick and mortar business, you probably have a listing on Yelp, even and perhaps especially if you didn’t create it. If you didn’t create it, it’s best to go find it…

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Why do Businesses Hate Yelp?

By in Online Marketing, Social Marketing,

Yelp.com is one of the most powerful and influential online comment websites in the world. It provides tips (with which we don’t always agree) for users and businesses, provides free listings for location-based businesses and even hosts live events where, yes, advertising is recommended, but are sincerely intended to help business owners understand how to…

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Why You Have to Spend More Time Writing for Social Media Marketing

By in Social Marketing,

There really are business executives who have figured out that, with time and intention, highly powerful networks can be mobilized and maximized on social media. Every one of them is pressed for time and is seeking shortcuts…er, ways to manage social media more efficiently. They’re not alone. Everyone writing for social media marketing is seeking the same…

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Why is writing for social media marketing so damn hard?

By in Social Marketing,

Writing social media content may be the hardest job in online marketing. When done effectively, it’s an integration of a myriad of creative and analytical skills.

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Denver Social Media Marketing Group on Customer Loyalty & Referrals

By in Social Marketing,

The April, 2014, segment of Denver’s premier social media for business Meetup focused on Increasing Customer Loyalty and Referrals. Mike Hanbery led the discussion this past month, starting the morning off by asking, “Where does brand loyalty come from and what generates it?” The answer, “Familiarity and trust.” Something you may want to ask yourself…

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Social Media Marketing: Generating Customer Referrals

By in Social Marketing,

Chances are, if you are in a room full of people, half of them have made a referral on social media. Whether it be for a restaurant… …or a doctor… …or a book, or a movie… Referrals vs Social Referrals We should begin by differentiating what businesses see as “referrals” from what social media marketing…

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Facebook Advertising: More Necessary than Ever

By in Social Marketing,

Last month, Internet science celebrity savant Derek Muller brilliantly uncovered a controversy surrounding Facebook advertising. Two weeks ago, I attended a conference at which keynote speaker David Sable, Global Chief Executive Officer for advertising agency Young & Rubicam, called Facebook likes, “The worst thing to ever happen to the world.” Sable lamented the metric. He’s…

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Social Media Marketing’s Role in Converting Leads to Sales

By in Social Marketing,

Following on from last month’s post on social media’s role in generating leads, we now focus on how social media can help in converting leads to sales. This is the point in the sales process at which social media can definitively be seen not as a marketing channel but rather as an entity influencing all…

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