In a strip mall in south suburban Denver, social media is resolving a need, dissolving barriers and contributing to customer retention and referrals. People maintaining monthly memberships at strip mall gyms can be categorized thusly: 1. Those who come to work out regularly. 2. Those who come to work out irregularly. 3. Those who don’t…
Read MoreWe’ve gone and made the Internet creepy. This was a recurring theme at the Internet Marketing Association’s annual conference, September 24 – 26, 2014. We also dialogued about seamlessness, personalization and the importance of content and storytelling—the sincere effort to make the Internet an enjoyable experience—but we all had to admit to each other that…
Read MoreOn Friday, September 19, 2014, Webolutions Strategic Marketing Lead Jody Martin and Director of New Media Strategies Mike Hanbery led a lively conversation about social media’s role in increasing customer satisfaction at Denver social media marketing group Social Marketing for Business. Video courtesy Conversation Starters Public Relations Martin led the presentation, providing examples of listening,…
Read MoreDenver marketing agency Webolutions is now handling the ongoing social media community management for the ACC Community Education Program. ACC’s overarching goal for its social media is to generate more enrollments. Client Name: ACC Community Education Program Project Type: Ongoing social media management Client Background: ACC Community Education offers hundreds of non-credit courses and programs…
Read MoreAs a client- and prospect-facing employee of a Denver web design firm, I am continually amazed when I look upon an industry every bit of 20 years old and find the standard approach to be backwards. “I need a website,” you say. “Sure,” comes the standard response. “Tell me how many pages the site needs…
Read MoreBusinesses and organizations are increasing their focus on social media marketing because the medium is moving farther forward in the consideration process. Approximately 50 percent of Facebook users have provided a referral on the medium. Four out of five people who receive a referral on social media will first search for that organization within that…
Read MoreThe July, 2014, segment of Denver’s premier social media for business Meetup focused on How to Generate Positive Online Reviews. The discussion started off with, when is the best time to generate positive reviews? Within the same day? Week? Month? Participants shared how they had ‘meant’ to leave a positive review and just never got…
Read MoreOur Denver social media for business group has been abuzz with angry accusations from business owners and marketing managers about Yelp manipulating comments to punish businesses that reject their aggressive ad sales push. The Yelp Online Comments Algorithm It is doubtful Yelp manipulates online comments. While some business owners may have noticed an apparent correlation…
Read MoreShould Yelp advertising be a part of your business plan? The answer may be pretty close to black and white. If you own a brick and mortar business, you probably have a listing on Yelp, even and perhaps especially if you didn’t create it. If you didn’t create it, it’s best to go find it…
Read MoreYelp.com is one of the most powerful and influential online comment websites in the world. It provides tips (with which we don’t always agree) for users and businesses, provides free listings for location-based businesses and even hosts live events where, yes, advertising is recommended, but are sincerely intended to help business owners understand how to…
Read MoreHundreds of thousands of valentines are re-mailed each year from Loveland.