Most marketers understand that social media is no longer a fad. Pretty much everyone has their eyes glued to social media. Basically, social media is where people are now and offers further reach potential than television. Let’s look at some stats I pulled from Gary Vaynerchuk’s book “Jab, Jab, Jab, Right Hook”: 71 percent of…
Read MoreAs the year comes to a close, there’s a lot of online chatter about how to create the best marketing strategy for 2016. Although marketing pros may have divergent industries, opinions and audiences, they do have one thing in common: Their marketing strategies include social media. What’s another universal truth? The social media landscape continues…
Read MoreOn Wednesday, January 6, 2016, Denver’s Social Marketing for Business group will take a look ahead to identify emerging marketing trends that your organization should plan for in 2016. The marketing world continues to get more complex with emerging channels, technologies and customer expectations that challenge us to raise the bar on our marketing efforts…
Read MoreOn Friday, October 16, 2015, Denver’s Social Marketing for Business group tackles the topic of precision targeting. We all know that better targeting translates into better marketing results, but it’s often easier said than done. Our talented panelists and moderator will delve into strategies you can employ to overcome your specific business challenges to target…
Read MoreHow to Optimize Your Facebook Page Not sure what to pay for a Facebook like or a website click? Notice that your cost-per-click rates are rising? These five tips to optimize your Facebook advertising will help you increase your conversion rate without having to increase your online advertising budget. In this handout, we will cover…
Read MoreBelieve it or not, there are many businesses out there that do not have a Facebook business page, or they do have a business page started, but it has little or no fans. I am frequently asked about different ways to grow online communities without spending a huge advertising budget. One tool to grow your…
Read MoreOn Friday, June 19, 2015, Denver’s Social Marketing for Business group will host a panel of experts to explore how best-in-class organizations drive word of mouth marketing by creating customer experiences that are worth talking about. Wouldn’t it be great if your customers did all your marketing for you? Customer referral is the lowest cost…
Read MoreFacebook is continuously working to improve the experience for people and businesses alike. In the process of doing this, Facebook has added a relevance score to their advertising platform to ensure people see ads that matter the most to them. This will ensure a pleasing experience for the user. Learn how to make a Facebook page.…
Read MoreOn Friday, April 17, 2015, Denver’s Social Marketing for Business group continues on its new, broader path with an expert panel on how to maximize opportunities with marketing automation. Industry leader Oracle identifies the value proposition for marketing automation as the ability to, “easily manage the targeting, timing, and content of your outbound marketing messages in…
Read MoreThere are many ways to promote your business online using social media marketing. Twitter has now introduced a new feature in 2015: quick promote. This feature is similar to a boosted post on Facebook and is a fast and easy way for businesses to get their content in front of most people on Twitter. According to Paul…
Read MoreDenver brews more beer than any other city in the nation, with over 200 different beers brewed daily.