On Friday, March 18, 2016, John Vachalek, the founder and president of Webolutions, will outline the seven tips to a high performance website at our next Social Marketing for Business Event. Over the past 20 years, Webolutions has created and marketed more than 1,500 websites for businesses in a wide variety of industries including professional services, manufacturing,…
Read MoreMost marketers understand that social media is no longer a fad. Pretty much everyone has their eyes glued to social media. Basically, social media is where people are now and offers further reach potential than television. Let’s look at some stats I pulled from Gary Vaynerchuk’s book “Jab, Jab, Jab, Right Hook”: 71 percent of…
Read MoreAs the year comes to a close, there’s a lot of online chatter about how to create the best marketing strategy for 2016. Although marketing pros may have divergent industries, opinions and audiences, they do have one thing in common: Their marketing strategies include social media. What’s another universal truth? The social media landscape continues…
Read MoreOn Wednesday, January 6, 2016, Denver’s Social Marketing for Business group will take a look ahead to identify emerging marketing trends that your organization should plan for in 2016. The marketing world continues to get more complex with emerging channels, technologies and customer expectations that challenge us to raise the bar on our marketing efforts…
Read MoreOn Friday, October 16, 2015, Denver’s Social Marketing for Business group tackles the topic of precision targeting. We all know that better targeting translates into better marketing results, but it’s often easier said than done. Our talented panelists and moderator will delve into strategies you can employ to overcome your specific business challenges to target…
Read MoreFriday, August 21, 2015, Denver’s Social Marketing for Business group will host a lively interactive discussion on how to design marketing events that get the results you’re looking for. These days people are busier than ever, so what does it take to get them to register for your event, show up and be engaged? There are…
Read MoreHow to Optimize Your Facebook Page Not sure what to pay for a Facebook like or a website click? Notice that your cost-per-click rates are rising? These five tips to optimize your Facebook advertising will help you increase your conversion rate without having to increase your online advertising budget. In this handout, we will cover…
Read MoreBelieve it or not, there are many businesses out there that do not have a Facebook business page, or they do have a business page started, but it has little or no fans. I am frequently asked about different ways to grow online communities without spending a huge advertising budget. One tool to grow your…
Read MoreOn Friday, June 19, 2015, Denver’s Social Marketing for Business group will host a panel of experts to explore how best-in-class organizations drive word of mouth marketing by creating customer experiences that are worth talking about. Wouldn’t it be great if your customers did all your marketing for you? Customer referral is the lowest cost…
Read MoreFacebook has been around for more than 10 years. When Facebook started, it was built as a social site by Mark Zuckerberg and his college roommates. Initially Facebook targeted Ivy League college students, and then soon expanded their audience beyond the college spectrum. As you probably can imagine, some of the first people on Facebook…
Read MoreDenver is one of only a few cities to have 7 professional sports teams.