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Social Marketing

New Rules for Facebook Marketing

By in Social Marketing,

Facebook Business Page for Marketing (Not a Facebook Profile Page) First, let’s cover a couple of old rules that remain the same, only because we see some otherwise-savvy businesses missing them: 1. You want a PAGE for your business, not a PROFILE. A Profile has “friends,” a Page has “likes.” “Friends” require mutual acceptance, the…

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Social Marketing with Facebook

By in Social Marketing,

Facebook is steadily becoming the largest social network on the Internet, with over 175 million active users. Consumers are turning to Internet resources, such as Facebook, when searching for feedback on a company’s products and services. Facebook allows businesses the chance to build customer evangelists, connect with new or existing customers, promote products, participate in…

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Twitter for Business – How to Make it Work

By in Social Marketing,

There are many marketing professionals who are ready to write Twitter off as yesterday’s social media. And, true, it has lost users while other platforms like Snapchat and Instragram have seen large growth spikes. But, the platform still has more than 100 million daily users which makes it, next to Facebook, among the most used…

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5 Ways To Boost Your Facebook Ad Performance

By in Social Marketing,

Facebook advertising: It’s one of those things it seems like everybody’s done and no one’s really been satisfied with the results. If you’re like many businesses who’ve advertised or boosted a post on Facebook, you know that you’ve reached your audience at a price that didn’t make you want to cry, but you ended up…

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6 Tips for 2017 Social Media Success

By in Social Marketing,

Social Marketing Success Tips for 2017 Social media had an explosive year in 2016—new channels, new features, new lessons learned about what works and what doesn’t. That set the stage for social media managers and organizations to develop further engagement with key audiences as we look to the new year. There was one thing that…

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6 Simple Steps To Calculate Social Media Marketing ROI

By in Social Marketing,

Social media marketing ROI: If you can’t measure it, you can’t manage it. This is most certainly true for all aspects of business, especially social media. While social efforts are indeed harder to track and attribute a direct value, it is not only possible, but essential. If you are unable to prove a value you…

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How Do You Choose between Snapchat and Instagram Stories?

By in Social Marketing,

Imitation is the sincerest form of flattery. Hey Snapchat, be flattered by Instagram’s release of Instagram Stories that by most accounts is a direct imitation of your platform. Since these platforms are attracting a LOT of attention, marketers must consider them as a tool in their promotional arsenal. But, how do you choose between Snapchat…

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Facebook Algorithm Changes: Don’t Panic, Just Plan

By in Social Marketing,

Just before Pokemon Go furor took the world by storm, Facebook announced that it would promote posts from friends and family to our News Feeds to the detriment of posts from brands. The panic was palpable. Another algorithm change. Woe is me (and anybody else managing Facebook ads strategy). Not so fast. If we know…

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Why Video Marketing is an Integral Part of your Marketing Mix

By in Social Marketing, Webolutions Inside & Out,

On Friday, May 20, 2016, at the next Social Marketing for Business event, a panel of industry experts will delve into the signifcant impact video can make in your marketing efforts. Video is more compelling than ever for both B2C and B2B marketers. A few reasons include: Social media platforms like Facebook and Twitter now…

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Tips for Brands on Snapchat

By in Social Marketing,

I would bet you have now heard about Snapchat, but like a lot of marketers, you could use some Snapchat tips for your business. There’s probably some of you who may even need a primer on exactly what Snapchat is and how it works. As you may know, Snapchat has taken over the world of…

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