Facebook Business Page for Marketing (Not a Facebook Profile Page) First, let’s cover a couple of old rules that remain the same, only because we see some otherwise-savvy businesses missing them: 1. You want a PAGE for your business, not a PROFILE. A Profile has “friends,” a Page has “likes.” “Friends” require mutual acceptance, the…
Read MoreFacebook is steadily becoming the largest social network on the Internet, with over 175 million active users. Consumers are turning to Internet resources, such as Facebook, when searching for feedback on a company’s products and services. Facebook allows businesses the chance to build customer evangelists, connect with new or existing customers, promote products, participate in…
Read MoreThere are many marketing professionals who are ready to write Twitter off as yesterday’s social media. And, true, it has lost users while other platforms like Snapchat and Instragram have seen large growth spikes. But, the platform still has more than 100 million daily users which makes it, next to Facebook, among the most used…
Read MoreFacebook advertising: It’s one of those things it seems like everybody’s done and no one’s really been satisfied with the results. If you’re like many businesses who’ve advertised or boosted a post on Facebook, you know that you’ve reached your audience at a price that didn’t make you want to cry, but you ended up…
Read MoreSocial Marketing Success Tips for 2017 Social media had an explosive year in 2016—new channels, new features, new lessons learned about what works and what doesn’t. That set the stage for social media managers and organizations to develop further engagement with key audiences as we look to the new year. There was one thing that…
Read MoreSocial media marketing ROI: If you can’t measure it, you can’t manage it. This is most certainly true for all aspects of business, especially social media. While social efforts are indeed harder to track and attribute a direct value, it is not only possible, but essential. With such a capable and experienced team in charge,…
Read MoreImitation is the sincerest form of flattery. Hey Snapchat, be flattered by Instagram’s release of Instagram Stories that by most accounts is a direct imitation of your platform. Since these platforms are attracting a LOT of attention, marketers must consider them as a tool in their promotional arsenal. But, how do you choose between Snapchat…
Read MoreJust before Pokemon Go furor took the world by storm, Facebook announced that it would promote posts from friends and family to our News Feeds to the detriment of posts from brands. The panic was palpable. Another algorithm change. Woe is me (and anybody else managing Facebook ads strategy). Not so fast. If we know…
Read MoreI would bet you have now heard about Snapchat, but like a lot of marketers, you could use some Snapchat tips for your business. There’s probably some of you who may even need a primer on exactly what Snapchat is and how it works. As you may know, Snapchat has taken over the world of…
Read MoreOn Friday, March 18, 2016, John Vachalek, the founder and president of Webolutions, will outline the seven tips to a high performance website at our next Social Marketing for Business Event. Over the past 20 years, Webolutions has created and marketed more than 1,500 websites for businesses in a wide variety of industries including professional services, manufacturing,…
Read MoreMobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017.